ACTV Licenses Patented TV-Internet "Bookmarking" Technology to Evolve Products, Inc.

Business Editors/High Tech & Multimedia Writers

NEW YORK and IRVINE, Calif.--(BUSINESS WIRE)--April 26, 2000

Using ACTV's Patented Technology, Evolve Products to Create

First TV Remote Control for the Convergence of TV and the Internet

ACTV, Inc. (NASDAQ: IATV), today announced that it has licensed, on a non-exclusive basis, its patented TV-Internet "bookmarking" technology to Evolve Products, Inc. for integration into its Second Screen(TM) universal remote controls.

Evolve will pay ACTV a licensing fee for every remote control it manufactures which utilizes ACTV's technology.

Evolve's remote controls incorporating ACTV's bookmarking ability are expected to be distributed nationally by e-tailers and major consumer electronics outlets such as Best Buy, Circuit City, Sears, and Fry's in time for Christmas 2000.

Utilizing ACTV's bookmarking technology, Evolve's remote control will enable viewers to save addresses of Web pages (URLs) that are related to TV programming and view them later at Evolve's companion Web Site. Evolve developed its universal remote control to deliver highly customized content and advertisements based upon consumer demographics, TV viewing habits, and requests made while watching TV programs.

Kevin Liga, ACTV's Chief Technology Officer, noted, "This relationship is another example of our technology being implemented into a rapidly expanding marketplace, and another indication of how we are using our strong patent portfolio to create new revenue streams for our company."

"We plan to offer consumers a powerful, yet familiar way of converging TV and Internet experiences," said Frank O'Donnell, President and COO, Evolve Products, Inc. "We came to the conclusion that ACTV offered the best solution to our needs and are excited about moving forward with them."

ABOUT EVOLVE PRODUCTS, INC.

Evolve Products, Inc., based in Irvine, CA, has developed the Evolve Remote control, featuring a Second Screen(TM), which provides an ideal way for TV viewers to simply click on items of interest while they are watching TV. These opt-in viewer "clickstreams" allow viewers to get additional information on shows or products at Evolve's companion Web site.

Evolve offers consumers a free In Hand Program Guide(TM), Click Opportunity Buttons(TM) to request information easily while watching TV, participation in special contests and sweepstakes and voting in special polls, the ability to win points for frequent viewing of certain programs, and all the functions of a state-of-the-art universal remote control.

ABOUT ACTV, INC.

ACTV, Inc. (NASDAQ: IATV), with headquarters in New York City, has pioneered TV/Web convergence programming with its patented HyperTV(R) software solution. The company also created interactive one-to-one digital television with its proprietary "Individualized TV" software and programming capabilities. ACTV offers superior, practical solutions for television programmers, advertisers, cable operators, educators and consumers looking to leverage the emergence of digital television and the broadband delivery infrastructure.

ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields, including key strategic relationships with Liberty Livewire LLC, Liberty Digital, Inc. (NASDAQ: LDIG) and Motorola's (NYSE: MOT) Broadband Communications Sector. For more information, visit ACTV's Web site at http://www.actv.com or visit http://www.hypertv.com.

Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.