ACTV & Motorola's Broadband Communications Sector Unveil "SpotOn," One-to-One Television Advertising, At NAB 2000.Business Editors NAB2000 NOTE TO MEDIA: Logo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & LAS VEGAS--(BUSINESS WIRE)--April 10, 2000 New Service Offers Advertisers Targeted, Pinpoint Accuracy and True Accountability for Digital Television Advertising ACTV's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IATV) Digital ADCO ADCO Abu Dhabi Company for Onshore Oil Operations ADCO Alcohol and Drug Control Officer ADCO Air Defense Control Center ADCO Alcohol & Drug Control Office ADCO Air Defense Communications Office ADCO Air Defense Coordination Organization , Inc. today announced the introduction of "SpotOn(TM)," the company's unique service for delivering effective, highly targeted "One-to-One Television Advertising(TM)" ACTV ACTV Active ACTV Activate ACTV Azienda del Consorzio Trasporti Veneziano (Venice Public Transport Company, Italy) ACTV Advanced Compatible Television will unveil "SpotOn" at the National Association of Broadcasters (NAB) annual convention, April 10-13 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . ACTV will offer demonstrations of "SpotOn" at Motorola's NAB booth number L3123. Digital ADCO is founded on an array of system technologies, including ACTV's patented Individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. TV software and Motorola's interactive digital platform. The first deployment of "SpotOn" will be in a Motorola system. Trade advertising for the service will break this month. "SpotOn" is a comprehensive, end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. for the delivery - and accounting of - targeted, addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be interactive advertising via digital cable, digital satellite, and digital broadcast television. "SpotOn" offers advertisers pinpoint accuracy and maximum effectiveness when delivering commercials, based on the general demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of a region or on the specific profile of an individual household, which is generated by ACTV's software within the digital set-top in the home. In addition, "SpotOn" will offer TV commerce opportunities, such as couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. and permission-based marketing initiatives. "As digital television proliferates, `SpotOn' will vastly improve the effectiveness of TV advertising for marketers, while making TV commercials more relevant to individual consumer households," said David Reese David Reese may refer to:
Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenues from the same inventory of ad avails and supplemental revenues from each interactive digital commercial." "We are excited to deliver this additional revenue-generating feature to our broadband network operator customers. These operators are already realizing a significant increase in revenues by deploying digital video, digital audio, video-on-demand, Internet access See how to access the Internet. , and e-commerce on Motorola's digital platform," said Richard C. Smith, Corporate Vice President & Director, Business Development of the Motorola Broadband Communications Sector. "Today's new capabilities and services, like targeted advertising, are further helping drive the rapid deployment of interactive digital platforms in the industry." Exclusive "SpotOn" benefits include: - Software-enhanced wireless telephone, two-way radio, messaging and satellite communications products and systems, as well as networking and Internet-access products, for consumers, network operators, and commercial, government and industrial customers. - Digital and analog systems and set-top terminals for broadband cable television operators. - Embedded semiconductor solutions for customers in the networking and computing, transportation, wireless communications and imaging and entertainment industries. - Embedded electronic systems for automotive, communications, imaging, manufacturing systems, computer, consumer and industrial markets. Digital ADCO's service is expected to be compatible with all of the leading digital interactive platforms and digital set-top terminals. The company will provide services to MSOs, cable and satellite system providers, advertising interconnects, broadcast and cable television networks and programmers, and leading consumer product advertisers, advertising agencies, and media buyers. ABOUT ACTV, INC. ACTV, Inc. (NASDAQ: IATV) has pioneered TV/Web convergence programming with its patented HyperTV(R) software solution. The company also created interactive one-to-one digital television with its proprietary "Individualized TV" software and programming capabilities. ACTV offers superior, practical solutions for television programmers, advertisers, cable operators, educators and consumers looking to leverage the emergence of digital television and the broadband delivery infrastructure. ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields, including key strategic investments from Liberty Digital, Inc. (NASDAQ: LDIG) and Motorola's (NYSE NYSE See: New York Stock Exchange : MOT) Broadband Communications Sector (formerly General Instrument Corporation [NYSE: GIC GIC See: Guaranteed Investment Contract GIC See guaranteed investment contract (GIC). ]). For more information, visit ACTV's Web site at http://www.actv.com. ABOUT MOTOROLA Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications solutions and embedded electronic solutions. These include: - Software-enhanced wireless telephone, two-way radio, messaging and satellite communications products and systems, as well as networking and Internet-access products, for consumers, network operators, and commercial, government and industrial customers. - Digital and analog systems and set-top terminals for broadband cable television operators. - Embedded semiconductor solutions for customers in the networking and computing, transportation, wireless communications and imaging and entertainment industries. - Embedded electronic systems for automotive, communications, imaging, manufacturing systems, computer, consumer and industrial markets. Sales in 1999 were $30.9 billion. For more information, visit Motorola on the Web at www.motorola.com. Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of either Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the companies disclaim any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.041000/bb8 |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion