ACTV's Richard Barron Honored With First Annual CTAM Texas Pinnacle Award.

DALLAS--(BUSINESS WIRE)--Aug. 26, 1999--

Pioneer of Regional Sports Television Lauded at

CTAM Texas' Second Annual Programmer CEO Roundtable

CTAM Texas, the local chapter of CTAM -- the Cable & Telecommunications Association for Marketing -- today announced it has awarded ACTV's Richard (Dick) Barron with the CTAM Texas Pinnacle Award. Mr. Barron was presented with the first annual award in recognition of his more than 25 years of service to the cable industry, and his instrumental role in creating the regional sports television network model that is now prevalent nationwide. The annual CTAM Texas Pinnacle Award will be given to individuals whose long-term achievements have made a difference to the Texas cable and telecommunications industry.

Mr. Barron helped start regional sports television with the launch of Home Sports Entertainment (HSE) in Houston, Texas. As HSE's executive vice president and general manager, Barron was responsible for the day-to-day operation of the network which covered the NBA's Houston Rockets and MLB's Houston Astros at its launch in 1983. He was also instrumental in the launch of a variety of regional sports networks that are now key components of FOX Sports Net, including Prime Ticket, Prime Sports Northwest, Prime Sports Rocky Mountain and the Sunshine Network.

Currently senior vice president and general manager of regional networks for ACTV Entertainment, Barron is now using his vast experience to take the regional sports television business into the digital age. In his present role, Barron is overseeing the development and launch of ACTV's digital regional sports networks, featuring sports programming enhanced by ACTV's patented "Individualized Television" digital capabilities.

"We're thrilled to honor Dick with the first CTAM Texas Pinnacle Award, recognizing his many years of hard work, ingenuity and dedication to the cable industry," said Sue Saxenmeyer, president of CTAM Texas. "Texas has a history of home grown heroes, and the CTAM Texas Pinnacle Award will ensure that local industry heroes such as Dick receive the acknowledgment they deserve."

Dale Bennett, vice president of AT&T Cable Services, and a member of the board of directors of CTAM Texas, said: "Dick and I have known each other for more than 20 years. Earlier in our careers, I would sometimes see him five days a week as we pitched against each other for the rights to local cable franchises in Houston. Now, 20 years later, we're working together to deliver cutting-edge digital programming to consumers. Dick has served our industry on every front -- as an operator, a programmer, a content creator, an ad salesman -- and across multiple functions, platforms, companies and technologies. He continues to evolve with our industry, and I applaud CTAM Texas for honoring my good friend for his many years of achievement."

"Dick is one of the best," said David Reese, president and chief operating officer of ACTV, Inc. "He carries with him a wealth of experience and information that is simply astounding, and invaluable to our company as we create new frontiers in the industry. It is a pleasure to call him my friend and colleague, and I can think of no one more deserving of this award than Dick."

Additional highlights from Barron's career include:

- Launched the first 24-hour Spanish-language sports network in the

U.S. and Latin America in 1995 -- Prime Deportiva -- which is now

operating as FOX Sports World Espanol.

- In 1990, formed TransMedia Communications, a sports consulting

firm specializing in assisting media companies, sports

franchises, sports leagues, and individuals on appraisal of

rights fees, new business development, negotiations,

acquisitions, and research.

- In 1988, named president of SportsCom, the satellite transmission

facility for the former Prime Network's owned-and-operated

regional sports services. SportsCom is considered the world's

most sophisticated transmission operations.

- Served as executive vice president of Gulf Coast Cable Television

(now Time Warner) in Houston. The system grew from 3,300

subscribers to 100,000 subscribers under Barron's leadership.

- In 1975, joined Telemation Program Service as central manager of

its stand-alone pay television service, which as eventually

acquired by Home Box Office (HBO). Barron was one of HBO's most

successful regional managers.

- Credited with starting the first pay cable operation in Texas

while serving as general manager of Pasadena Cable in 1973. Also

produced a successful all-sports channel featuring the Houston

Aeros of the World Hockey Association, the Houston Rockets of the

NBA, and World Team Tennis coverage.

The presentation of the CTAM Texas Pinnacle Award was made during CTAM Texas' Second Annual Programmer CEO Roundtable, which featured industry luminaries Kate McEnroe, president of AMC Networks; Mark Rosenthal, president and chief operating officer of MTV Networks; and John Ford, president of Discovery Health Media. The topic of the roundtable was "Content and Convergence: Creating Tomorrow's Viewing." Noted cable industry veteran Lou Borrelli served as moderator for the event.

CTAM Texas, with approximately 300 members, is a statewide chapter of the national marketing society of the cable and telecommunications industry, CTAM (Cable & Telecommunications Association for Marketing). The group holds CEO Roundtable events for operators and programmers to give its members unique insight into what cable executives think about current trends and events, as well as their expectations for the future.

ACTV, Inc. (NASDAQ: IATV), is a leader in interactive digital television with its proprietary "Individualized Television" and "Individualized Advertising" software and programming capabilities. The company has also pioneered TV-Internet convergence programming with its patented HyperTV(TM) software solution. ACTV offers superior, practical solutions for television programmers, advertisers, cable operators, educators, and consumers seeking to leverage the emergence of digital television and the broadband delivery infrastructure.

ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields, including key strategic investments from Liberty Media Group (NYSE: LMG.A, LMG.B) and General Instrument Corporation (NYSE: GIC). ACTV Entertainment and HyperTV Networks, Inc., are subsidiaries of ACTV, Inc. Visit ACTV's Web site at http://www.actv.com.