ACTV'S Digital ADCO, Inc. Closes On Investment From OpenTV.Business Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sept. 6, 2000 ACTV ACTV Active ACTV Activate ACTV Azienda del Consorzio Trasporti Veneziano (Venice Public Transport Company, Italy) ACTV Advanced Compatible Television , OpenTV and Motorola Establish Worldwide Venture for Interactive, Targeted Digital TV Advertising ACTV, Inc. (Nasdaq: IATV) and OpenTV (Nasdaq and AEX AEX See: Amsterdam Exchange : OPTV) today announced the completion of their previously announced agreement to join forces for the worldwide deployment of SpotOn(TM), a service of ACTV subsidiary Digital ADCO ADCO Abu Dhabi Company for Onshore Oil Operations ADCO Alcohol and Drug Control Officer ADCO Air Defense Control Center ADCO Alcohol & Drug Control Office ADCO Air Defense Communications Office ADCO Air Defense Coordination Organization . The venture is expected to bring SpotOn's One to One Television Advertising(TM) capabilities to networks, advertisers and consumers worldwide. SpotOn is compatible with all of the leading digital interactive platforms and set-top terminals, including those currently deployed. OpenTV has taken a minority stake in Digital ADCO and has joined with ACTV and Motorola Broadband Communications Sector (NYSE NYSE See: New York Stock Exchange : MOT) to create a new subsidiary named Digital ADCO International. Under the agreement, the companies - all leaders in interactive digital television (iTV) - will port ACTV's software application onto OpenTV's operating system operating system (OS) Software that controls the operation of a computer, directs the input and output of data, keeps track of files, and controls the processing of computer programs. , which has an installed base of more than 9.3 million digital set-top terminals worldwide. In addition, OpenTV will provide support for TV commerce (t-commerce) fulfillment. Financial terms were not disclosed. ACTV created its Digital ADCO subsidiary with Motorola Broadband Communications Sector to redefine traditional TV advertising. In contrast to other new technologies that allow viewers to zap A command that typically deletes the data within a file but leaves the file structure intact so that new data can be entered. See wipe. 1. (language) ZAP - A language for expressing program transformations. ["A System for Assisting Program Transformation", M.S. out television commercials, the SpotOn service focuses on making TV advertising more meaningful and useful for viewers. SpotOn is designed to deliver targeted commercials based on viewers' interests, allowing them to see ads that are truly relevant while providing access to value-added information and special offers from the advertisers. Digital ADCO's goal is to dramatically improve the effectiveness of TV advertising and, for the first time, bring real accountability to an advertiser's media buy. "We're eager to aggressively move forward with ACTV and Motorola," said Jan Steenkamp, OpenTV's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "SpotOn enhances the commercial appeal of iTV to viewers, allowing them to receive advertisements that address their individual interests. This also better enables advertisers to target and measure the effectiveness of commercials; and it encourages television network operators worldwide to generate t-commerce revenues through interactive television." William C. Samuels, Chairman and CEO of ACTV, Inc., commented, "We can deliver the SpotOn service today, unleashing the power of those digital set-tops that are already widely deployed. The leading-edge technology that is at the heart of our SpotOn service will create a paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm. in TV advertising that will benefit advertisers, operators and viewers alike. This relationship between ACTV, OpenTV and Motorola will help advance the future of digital TV." "Digital ADCO is pleased to begin its expansion with the addition of OpenTV and the formation of Digital ADCO International," noted Richard Smith Richard Smith is the name of:
By 2002, Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
Kevin Liga, iCEO of Digital ADCO and ACTV's Chief Technology Officer, added: "Since announcing our letter of intent in May, our technology teams have been working to port our One To One TV(TM) software application onto OpenTV's system. OpenTV's wide international distribution has established it as a standard-bearer for iTV throughout the world. SpotOn delivers incredible value on all fronts - for advertisers, customers and operators - and we're thrilled to expand its reach worldwide with industry leaders Motorola and OpenTV." About SpotOn(TM) SpotOn is the only end-to-end, software-based and TV-centric system that enables the delivery and accounting of highly targeted and interactive advertising, featuring full-motion video Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye. , unlike HTML-based services. SpotOn allows viewers to choose and interact with television commercials; it empowers advertisers to deliver commercials to households most likely to respond to them (based on demographic or household-specific profiles); and it allows television network operators to generate new TV commerce revenues. SpotOn can be delivered via digital cable, digital satellite, or digital broadcast television. SpotOn is founded on an array of system technologies, including ACTV's patented One To One TV(TM) software and Motorola's digital interactive platform. SpotOn services are provided to cable and satellite system providers, advertising interconnects, broadcast and cable television networks and programmers, and leading consumer product advertisers, advertising agencies, and media buyers. For more information, visit http://spoton.actv.com. About OpenTV OpenTV is the leading worldwide provider of software that enables digital interactive television. OpenTV's software platform provides a comprehensive solution for the development and delivery of digital interactive services by network operators to television viewers. The OpenTV solution includes its operating middleware, applications, software tools, and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" expertise and strategic consulting. OpenTV software has been shipped with or installed in more than 9.3 million digital set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. worldwide and has been selected by 34 digital cable, satellite and terrestrial communications networks The transmission channels interconnecting all client and server stations as well as all supporting hardware and software. in over 50 countries, including BSkyB in the United Kingdom; TPS (1) (Transactions Per Second) The number of transactions processed within one second. TPS is a better rating for the performance of hardware and software than the common MHz and GHz rating of the computer. and Noos in France; PrimaCom in Germany; Via Digital in Spain; GLA, the exclusive provider of DIRECTV(TM) in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. ; and EchoStar's DISH Network See DBS. in the U.S. In addition, 29 digital set-top box manufacturers have licensed OpenTV's software, and OpenTV's authoring tools are licensed to more than 500 independent developers and content service providers. Worldwide headquarters for OpenTV is located in Mountain View, Calif. Information on OpenTV is available at www.opentv.com. About ACTV, Inc. ACTV, Inc. (Nasdaq: IATV), with headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , pioneered enhanced media with its patented convergence technology, which it markets under the brand name HyperTV(R). The company also created interactive one-to-one digital television with its proprietary One To One TV(TM) software and programming capabilities. SpotOn(TM), the advertising application of One To One TV(TM), is a service of Digital ADCO, Inc., a subsidiary of ACTV, Inc. ACTV has developed an extensive patent portfolio that broadly covers the core methodologies for enhancing television, radio and other audio visual programming with an array of synchronous and non-synchronous Internet-based functions, and for the creation and delivery of interactive, one-to-one digital television. ACTV has key strategic relationships with many of the dominant players in the Internet, television and digital technology fields, including Liberty Digital, Inc. (Nasdaq: LDIG), Motorola (NYSE: MOT) Broadband Communications Sector, OpenTV (Nasdaq and AEX: OPTV), and Liberty Livewire Corporation (Nasdaq: LWIRA). For more information, visit http://www.actv.com or http://www.hypertv.com. This news release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. as defined by the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof. |
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