ACTV, Inc. and CYLO to Work Together On Digital iTV Advertising and Marketing Campaigns.

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 3, 2000

Forge Partnership to Introduce CYLO's Extensive Client Base to

ACTV's Leading-Edge, Patented Technologies for iTV and Enhanced Media

ACTV, Inc. (Nasdaq: IATV) today announced a partnership with CYLO, a leader in interactive television production and strategy, that will expose CYLO's extensive client base of advertisers and content providers to ACTV's patented technologies for interactive digital TV (iTV), addressable iTV advertising, and enhanced media.

ACTV's software-based products and services -- SpotOn(sm), One To One TV(sm) and HyperTV(R) -- will enable CYLO to offer its clients ready-to-deploy technologies which empower advertisers, programmers and viewers as they navigate the emerging iTV landscape.

Kirt Gunn, chief marketing officer, CYLO said, "ACTV has developed its technologies with a central focus on meeting the needs of the programmer, the advertiser and the consumer in the iTV world. Their technical depth, and their eye toward the digital future, makes ACTV an important partner for CYLO."

CYLO's CEO, Julie Atherton, continued, "ACTV has proven to be a smart player in this space. They are providing interactive television solutions that work today and they own some of the most promising technologies of tomorrow. We will actively promote ACTV's technology to our advertising and programming partners as we work to develop and implement the world's most creative and profitable interactive content and advertising."

"CYLO has been one of the leaders in the traditional advertising world for many years and have been at the forefront of leveraging new technologies that bring more value to their clients," said Art Cohen, senior vice president of advertising and e-commerce, ACTV, Inc. "Our ready-to-deploy technologies can open up a world of new and exciting iTV advertising and marketing opportunities that CYLO can offer to its clients today."

In contrast to other new technologies that allow viewers to zap out TV commercials, SpotOn, the advertising application of ACTV's One To One TV software, focuses on making TV advertising more meaningful and useful for viewers. SpotOn is designed to deliver targeted commercials based on viewers' interests, allowing them to see ads that are truly relevant while providing access to value-added information and special offers from the advertisers. Its goal is to dramatically improve the effectiveness of TV advertising and, for the first time, bring real accountability to an advertiser's media buy. SpotOn can be delivered via digital cable, digital satellite, or digital broadcast television. For more information, visit http://www.spoton.tv.

ACTV's One To One TV software enables viewers to instantly and seamlessly customize their viewing experiences. Using a standard digital set-top box and remote control, a viewer can switch between the regular network programming feed and a multitude of personal options and features. ACTV's software remembers viewer commands and responses to on-screen prompts, enabling an unlimited number of viewers to individually-tailor the program they are watching.

ACTV's patented enhanced media technologies, which are incorporated into the company's HyperTV products and services, enable broadcast networks, cable programmers and advertisers to automatically deliver compelling interactive Web content, Web-based advertising, e-commerce, chat and other Web-based features that can be synchronized to correspond with a live or pre-recorded video and/or audio program. For more information, visit http://www.hypertv.com.

ABOUT CYLO

CYLO is widely recognized as an industry leader in television and convergent media strategy and production. CYLO has produced some of the most memorable and lauded advertising campaigns of the last decade, for Nike, Anheuser-Busch, Miller Brewing, Nasdaq, Levi's, Texaco, Tide, Nissan, Pfizer and McDonald's. CYLO recently produced the much-lauded Ford Millennium campaign shot on three continents and seen simultaneously in every major market around the world. In 1999, CYLO began to forge relationships with convergent technologies to provide clients with new addressable and accountable methods of delivering content and advertising. With this rare combination of technology expertise and proven creative vision, CYLO provides its clients and partners with strategy and production services for existing and emerging technologies. CYLO's partnerships with the world's leading interactive technologies enable the company to provide efficient integrated solutions for each individual client.

ABOUT ACTV, INC.

ACTV, Inc. (Nasdaq: IATV), with headquarters in New York City, pioneered enhanced media with its patented convergence technology, which it markets under the brand name HyperTV. The company also created interactive one-to-one digital television with its proprietary One To One TV software and programming capabilities. SpotOn, the advertising application of One To One TV, is a service of ACTV subsidiary, Digital ADCO, Inc.

ACTV has developed an extensive patent portfolio that broadly covers the core methodologies for enhancing television, radio and other audio visual programming with an array of synchronous and non-synchronous Internet-based functions, and for the creation and delivery of interactive, one-to-one digital television.

ACTV has key strategic relationships with many of the dominant players in the Internet, television and digital technology fields, including Liberty Digital, Inc. (Nasdaq: LDIG), Motorola (NYSE: MOT) Broadband Communications Sector, OpenTV (Nasdaq and AEX: OPTV), and Liberty Livewire Corporation (Nasdaq: LWIRA). For more information, visit http://www.actv.com.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.