ACTV, Inc. Selects Bratskeir & Company as Public Relations Agency of Record.NEW YORK--(BUSINESS WIRE)--June 10, 1998-- Company Energizes & Focuses Message To Leverage Rapid Growth of Internet & Digital Television Platforms New York-based ACTV ACTV Active ACTV Activate ACTV Azienda del Consorzio Trasporti Veneziano (Venice Public Transport Company, Italy) ACTV Advanced Compatible Television , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IATV) today announced that it has selected Bratskeir & Company, also based here, as its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency of record. ACTV creates state-of-the-art programming, driven by cutting-edge software, for the emerging Internet and digital television platforms. The announcement was made by William Samuels, Chairman and Chief Executive Officer, ACTV, Inc. Bratskeir & Company's responsibilities, among others, will be to strengthen the positioning of ACTV, Inc. -- and its wholly-owned subsidiaries, ACTV Entertainment and ACTV Net -- within the financial community and with industry trade and consumer audiences via ongoing media relations. Bratskeir & Company has an extensive history of work in the television, entertainment and educational fields with clients including Cablevision's (AMEX AMEX See: American Stock Exchange : CVC See CSC. ) Rainbow Sports and its FOX Sports Net regional networks, The Home Shopping Network “HSN” redirects here. For other uses, see HSN (disambiguation). The Home Shopping Network (HSN) is a mostly 24-hour shopping network that is seen on cable, satellite, and some terrestrial channels in the United States. , and the New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. Board of Education. "With the rollout of digital television beginning to take hold, the rapid growth of the Internet, and a booming K-12 education market, we're ready to take our company to the next level," said Samuels. "Bratskeir & Company has a strong background in building and promoting powerful brands, and that's why we've made them a part of our team." Bratskeir & Company is a full-service marketing communications firm based in New York City. The company recently handled the national public relations and promotional campaign for the launch of the new Burger King french fries. In addition, Bratskeir & Company's client roster includes Revlon, Inc., Eckerd Corporation, Chiquita Banana North America, and Savin savin a neurotoxic war gas similar to organophosphorus insecticides but considerably more toxic, as demonstrated in the Tokyo subway massacre in 1995. Corporation, marketers of digital and analog office equipment. "Frankly, we were very impressed by ACTV's programming capabilities and the incredible growth potential in the company's Internet and digital television businesses," said Stan Bratskeir, President, Bratskeir & Company. "We are looking forward to working with Bill Samuels and his team to raise the profile of ACTV and build an influential brand." ACTV, Inc. has developed key relationships with major players in the digital television, internet, and educational fields, including General Instrument Corporation (NYSE NYSE See: New York Stock Exchange : GIC GIC See: Guaranteed Investment Contract GIC See guaranteed investment contract (GIC). ); FOX Sports Net; Cablevision's (AMEX: CVC) Rainbow Sports; TeleCommunications, Inc. (NASDAQ: TCOMA); The Sarnoff Corporation; the United Kingdom's Cable & Wireless; and The Washington Post Co. (NYSE: WPO WPO Women Presidents' Organization (New York, NY) WPO World Packaging Organization WPO World Powerlifting Organization WPO Werkplek Onderzoek (Netherlands) ). ACTV offers cable operators a new revenue stream by providing compelling, differentiated digital television content -- driving penetration of the new platform. ACTV dramatically enhances the consumer's experience by allowing the viewer to actively participate, literally changing the way a consumer watches television. ACTV "learns" how the viewer responds, enabling the television to essentially talk back with custom "individualized" content, even providing them with "individualized advertising." This programming, created using patent-protected software, enables ACTV to greatly increase the value of digital service for cable operators, advertisers, and consumers. The company's first regional digital network will launch in Dallas, Texas in conjunction with FOX Sports Southwest and TeleCommunications, Inc. Earlier this month, ACTV Net unveiled eSchool Online 2.0, a Java-based software suite that makes the Internet a more useful and effective tool for the expanding K-12 education market. Using patented technologies, eSchool creates a virtual learning community by combining relevant Web material --organized and automatically delivered to student desktops -- with moderated chat, and other media such as educational video and streamed audio, in one simple interface. Educational content can be customized and updated to meet the individual needs of instructors. The eSchool content creation applet allows instructors to easily integrate into their curriculum the most current information published on the Web and automate its delivery to all student desktops through an easy-to-use interface. ACTV, Inc. is headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The company's subsidiary, ACTV Entertainment, also has offices in Dallas. ACTV's Web site can be found at http://www.actv.com. CONTACT: Bratskeir & Company (for ACTV) Mike Rosen 212/679-2233 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion