ACTV, Inc. Reports Third Quarter and Nine-Month Results.

NEW YORK--(BUSINESS WIRE)--Nov. 14, 1997--ACTV, Inc. (NASDAQ:IATV) today announced that revenues for the first three and nine months ended September 30, 1997 were respectively $191,440 and $1,534,295 compared with revenues of $332,220 and $1,105,816 for the comparable periods of 1996.

For the three and nine months ended September 30, 1996, ACTV's net losses were respectively $1,678,598 or $0.13 per share and $5,167,623 or $0.42 per share compared with net losses of $1,825,786 or $0.15 per share and $5,878,805 or $0.50 per share for the comparable periods of 1996.

William C. Samuels, ACTV's Chairman and CEO, stated, "This year, in our two business segments, entertainment and education, we have nearly completed the transition from a development company to an operating company. In entertainment, we just completed construction in Dallas of our new master control facility to prepare for the imminent launch of the Company's first individualized regional sports network, in conjunction with FOX Sports Southwest. In our educational segment we have developed new state-of-the-art software for individualized Internet and television distance learning applications. These efforts are expected to begin to positively impact our revenues in the current quarter. Looking beyond the transition year of 1997 we expect a number of the recently announced contracts for our educational operations to produce significant year over year revenue increases for ACTV in 1998. Also, during 1998, we expect ACTV's entertainment operations will begin to produce its first meaningful revenues from its individualized regional sports networks."

Based in New York City, ACTV, Inc. improves the quality of television viewing by offering both live and pre-recorded individualized entertainment and educational programming options. The Company has a programming agreement with FOX Sports Net, which includes ten owned and operated regional sports networks, along with numerous affiliated systems throughout the United States. Additionally, through its ongoing relationships with the Sarnoff Corporation and NextLevel Systems, Inc. (formerly a part of General Instrument Corporation), ACTV has created a unique digital application, which is fully compatible with NextLevel's digital set-top terminal at no additional technology cost.

This press release contains forward-looking statements and therefore involves known and unknown risks and uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking statements. Some of the factors that may cause such material differences are set forth as risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission. -0-

                      ACTV, INC. AND SUBSIDIARIES
                  Consolidated Statements of Operations
                              (Unaudited)

Three months ended September 30,         1997           1996

Revenues                               $191,440       $332,220

Net income (loss)                   $(1,678,598)   $(1,825,786)

Net income (loss) per share              $(0.13)        $(0.15)

Weighted average number of common
 shares outstanding                  13,171,584     11,799,797



Nine months ended September 30,          1997           1996

Revenues                             $1,534,295     $1,105,816

Net Income (loss)                   $(5,167,623)   $(5,878,805)

Net income (loss) per share              $(0.42)        $(0.50)

Weighted average number of common
shares outstanding                   12,338,339     11,723,874

CONTACT: Lee S. Isgur

MALLORY FACTOR INC

212/350/0000

or

COMPANY CONTACT:

Christopher Cline

Chief Financial Officer

ACTV, Inc.

212/262/2570