ACTRESS DIXIE CARTER TO STAR IN NEW ADVERTISING CAMPAIGN FOR THE BELLSOUTH YELLOW PAGES
This was announced today by Don Perozzi, president of BellSouth's Advertising and Publishing Group.
"Since Ms. Carter is a Southerner and is well acquainted with the Southeast region," said Perozzi, "we think she is the ideal person to be our spokesperson. We welcome her as the newest member of the 'BellSouth Yellow Pages Family' and are delighted to be able to introduce her in this new capacity."
A native of McLemoresville, Tenn., Ms. Carter will star in a series of BellSouth Yellow Pages television, radio and newspaper ads which follow her as she renovates an old house that she owns in Tennessee. The house is located on the Tennessee River in eastern Tennessee.
"The advertising storyline that we will be using," said Perozzi, "will evolve sequentially as Ms. Carter takes the viewer through the renovation process of her house from start to finish. Throughout the campaign, she will use the BellSouth Yellow Pages, thus promoting our Yellow Pages products and our new products."
During the campaign, Ms. Carter will use the Yellow Pages directory to hire contractors and other local craftspeople to renovate, decorate and landscape the house and grounds. Each of the firms that she employs will be actual BellSouth Yellow Pages advertisers. The renovation is expected to evolve over the next two years.
Filming of the new commercials is expected to begin in late November. They will begin airing in the nine Southeastern states served by the BellSouth Yellow Pages in mid-January.
While "Designing Women" is credited with making her a national celebrity, Ms. Carter first made her name on the Broadway stage. Later she appeared in several movies and starred in three TV series -- "On Our Own," "Out of the Blue," and "Diff'rent Strokes." Most recently, she starred in the television adaptation of Judith Krantz' best-selling novel "Dazzle."
An accomplished singer and dancer, Ms. Carter also is a published author, having written "Trying To Get To Heaven." The mother of two grown daughters, she is married to well-known actor Hal Holbrook.
/NOTE TO EDITORS: Photo accompanying this release moved on AP PhotoExpress Network today -- see Wieck photo PRN #1. Also, a free photo to accompany this story is available immediately via Wieck Photo Database to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, please call 214-392-0888.
PRNewsFotos also are available via PressLink. Please call 703-758-1740 for additional information./
/CONTACT: Hal Hayes, BellSouth Advertising & Publishing Corp., 404-235-2140/
CO: BellSouth Advertising & Publishing Corporation ST: Georgia IN: TLS ADV SU:
SD-KS -- ATTU010 -- 4021 11/21/95 15:32 EST
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|Date:||Nov 21, 1995|
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