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ACTORS ENDORSE EXTENDED PACT.

Byline: GREG HERNANDEZ Staff Writer

Actors have voted overwhelmingly in favor of a two-year extension to their contracts with the advertising industry covering traditional TV and radio commercials, as well as those on the Internet and other new media.

The memberships of the Screen Actors Guild and the American Federation of Television and Radio Artists voted 95.8 percent in favor of the extension. Of the 125,000 union members who received ballots, 21 percent voted.

SAG President Alan Rosenberg said Wednesday the agreement will provide union members with an additional $45 million in compensation each year.

``Our members recognized that this two-year commercials contracts extension was a solid, fair deal for working actors,'' Rosenberg said in a statement. ``The agreement clearly establishes jurisdiction over commercials appearing on all new media platforms, calls for a crucial joint study that will allow us to analyze the rapidly changing industry.''

The agreement with the Association of National Advertisers and the American Association of Advertising Agencies takes effect Oct. 30 and will expire Oct. 29, 2008.

The associations could not be reached for comment Wednesday.

A tentative agreement by the SAG-AFTRA Joint Board was passed Aug. 4 by an almost 95-percent margin.

Ballots were sent Sept. 5 to all union members in good standing. Performers with memberships in both SAG and AFTRA received one ballot.

AFTRA President John Connolly called the overwhelming support for the contract extension ``a victory for the entire industry'' including both performers and advertisers.

``In exchange for express recognition of jurisdiction and increased wages and benefits, AFTRA will now work in partnership with our sister union and the advertising industry to analyze the rapidly evolving media environment,`` Connolly said.

``This agreement will increase job opportunities for professional performers in every corner of traditional and new media.''

greg.hernandez(at)dailynews.com

(818)713-3758
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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Sep 28, 2006
Words:304
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