ACNielsen to More Than Double Size of U.S. Homescan Consumer Panel.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Oct. 20, 2003 "Mega*Panel" Initiative Designed to Generate New Actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. Insights and Further Establish Acnielsen Homescan(R) as the Authority on Consumer Behavior ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced plans to more than double the size of its Homescan(R) consumer panel, the single largest expansion in the history of this industry-leading service, and one that promises to deliver new and unprecedented insights into consumer behavior. Steve Schmidt, president, VNU Marketing Information, the Americas, said, "VNU understands that the growing complexity of today's consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry is driving greater demand for more detailed information across a wider variety of retail channels and ever more granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. views of consumer shopping behavior. Increasing the size of our consumer panel is a strategically important investment that will enable us to give clients crucial new insights into fast-growing retail channels such as dollar stores and warehouse club stores, more specifically defined population segments, and emerging product categories." The ACNielsen Homescan consumer panel is the CPG industry's preeminent pre·em·i·nent or pre-em·i·nent adj. Superior to or notable above all others; outstanding. See Synonyms at dominant, noted. [Middle English, from Latin prae consumer panel, providing insights into what types of households buy specific CPG categories or brands, how often and where they shop, their use of coupons and other promotions, and a host of other facts and insights, including attitudinal and usage information. Members of the panel, now numbering 61,500 households, are equipped with patented in-home scanners. Using these hand-held devices, household members record their purchases of UPC-coded products, prescription medications, and fresh foods/random weight items. This information is then downloaded to ACNielsen for analysis. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Tim Callahan, president, ACNielsen U.S., the expanded Homescan Mega*Panel will deliver the CPG industry's most complete and innovative analysis of consumer behavior. "CPG manufacturers have expressed the need for more in-depth information about specific retailers and growth channels to support their category management initiatives," he said. "Retailers, on the other hand, are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new insights into their key competitors within their trading areas and more granular category-level and market-basket analyses. We will meet these needs and more through our significantly expanded panel services." Robert Tomei, general manager/executive vice president, ACNielsen U.S. Homescan business, said the panel expansion is part of a continuous Homescan innovation process designed to give clients a consumer-centric view of their business. "Our focus is on delivering insights for action. Through our recently launched Consumer Direct initiative, for example, the Homescan consumer panel is helping drive online direct- marketing campaigns to new levels of effectiveness and measurability. The Mega*Panel will allow for further linkages of our information content with retailers' frequent-shopper databases to drive more effective in-store marketing and with direct-mail databases for more effective at-home marketing." The benefits of the new ACNielsen Homescan Mega*Panel will extend beyond ACNielsen's core products and services. Already Homescan consumer panel insights are integrated into information services See Information Systems. offered by other VNU businesses, including Nielsen Media Research, Nielsen//NetRatings, ACNielsen BASES, and Spectra Marketing. The expanded panel will make those services more robust, with new insights into television and Internet audiences, online advertising, new-product forecasting, and consumer segmentation. ACNielsen, a VNU business, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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