ACNielsen and Spectra Welcome Consumer Packaged Goods Industry Leaders to Annual Consumer 360 Conference.Business Editors BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--April 13, 2004 CPG CPG central pattern generators. Industry's Premier Event Draws Nearly 1,000 Attendees ACNielsen U.S. and Spectra, business units of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information, today welcomed a packed ballroom of nearly one thousand consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG) industry executives to its second annual Consumer 360 Conference. The premiere educational conference for the CPG industry is featuring two-and-a-half days of keynote presentations and interactive learning sessions conducted by top executives from leading CPG companies, consumer trend watch organizations, the host businesses, and other VNU business units. Steve Schmidt, president and chief executive officer of ACNielsen and executive vice president of VNU Marketing Information, and Brian Chadbourne, president and chief executive officer of VNU Advisory Services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal and executive vice president of VNU Marketing Information, opened the conference. Schmidt told attendees, "I have never been more excited to be part of the consumer packaged goods industry. The commitment and creativity needed to succeed in our fast-changing industry is immense, and the VNU organization is uniquely positioned to provide you with the complete consumer understanding needed to achieve outstanding results. I invite you to bring us your toughest challenges; we have the resources and the resolve to help you find the solutions you need for success." Chadbourne added, "Our passion is seeing your business through your eyes, taking on your challenges as our own, and focusing our collective assets toward your success. To that end, you will be the first to see our newest integrated information solutions designed to uncover new opportunities for your growth. And we'll share our vision of the future, when we'll be able to further integrate information seamlessly from a variety of sources to solve your most pressing business challenges - from marketing and trade spending efficiency to media ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ." Other general session presenters include Sanjay Khosla, global senior vice president of Unilever Foods, on strategies for uncommon global success; Jim Taylor This article is about the NFL football player. For other uses, see Jim Taylor (disambiguation). James Charles "Jim" Taylor (born September 20, 1935) is a former professional football player. Taylor played for ten NFL seasons, from 1958-67. , author of The Visionary's Handbook, on how to become your own futurist; Kevin Clancy, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Copernicus Marketing Consulting, on counterintuitive coun·ter·in·tu·i·tive adj. Contrary to what intuition or common sense would indicate: "Scientists made clear what may at first seem counterintuitive, that the capacity to be pleasant toward a fellow creature is ... marketing; Martha Barletta, president of the TrendSight Group, on the unique opportunities and challenges of marketing to women; and Kevin Ashton, former executive director and co-founder of the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, Auto-ID Center, on where technology is going in the next 50 years. Nearly 40 workshops and hands-on training sessions are being led by executives from leading CPG manufacturers and retailers as well as those from VNU-owned marketing information units - such as ACNielsen, Spectra, ACNielsen BASES, NetRatings, Nielsen Entertainment, Scarborough and TDLinx - along with VNU Business Media. The sessions are providing insights into topics such as understanding the success factors for new product introductions, using the Internet to drive retail sales of CPG items, building loyalty one shopper and one category at a time, evaluating the impact of the low-carb diet, and more. The event is taking place at the Boca Raton Resort & Club in Boca Raton, Florida Boca Raton ("bōkə rə-tōn") is a city in Palm Beach County, Florida incorporated in May 1925. As of the 2000 census, the city had a total population of 74,764; the 2006 population recorded by the U.S. Census Bureau was 86,396. . About ACNielsen ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. About Spectra Spectra, a VNU business, serves the fast moving consumer goods “CPG” redirects here. For other uses, see CPG (disambiguation). Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. industry with consumer-centric marketing solutions, creating marketing ROI by measuring the consumer behavior impact of all demand side spending. Spectra provides clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities and execute marketing and sales efforts at the store level. Note to Editors: Look for this press release and other ACNielsen and Spectra news on the Internet at http://acnielsen.com/news and www.spectramarketing.com. |
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