ACNielsen and Spectra Open Inaugural VNU Consumer 360 Conference; More Than 1,000 Attendees On Hand for Consumer Packaged Goods Industry's Premier Event.Business Editors PHOENIX--(BUSINESS WIRE)--March 3, 2003 More than one thousand attendees packed today's opening session of the first-ever Consumer 360 Conference, hosted by ACNielsen U.S. and Spectra Marketing, companies of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User . The two-and-a-half day event will feature presentations and interactive learning sessions conducted by the host companies, other VNU-owned marketing and media information companies, leading consumer trends experts, and executives from numerous consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) companies. Steve Schmidt, president, The Americas, VNU Marketing Information, opened the conference with an acknowledgement of today's challenges and a vision for the future. "Never before has the world been so complex, with fragmented consumer segments, multiplying media and retail choices, and fast-changing world events. At the same time, never before has the CPG industry had the potential to obtain so many of the mission-critical insights it needs from a single source. VNU's ownership of the leading marketing and media information companies offers a tremendous opportunity to leverage insights across the organizations to provide efficient, comprehensive solutions. We're in the early stages of the integration process, but we are very excited about the future." Other general session presenters will include Maddy Dychtwald, senior vice president of Age Wave, on the implications of our aging society; Phil Lempert, food trends correspondent for the NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. Today Show, on the new rules for food marketing; Peter Fader Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. Outside of academia he is perhaps best known for his expert witness testimony at the Napster trial. , professor of marketing at the Wharton School of the University of Pennsylvania The Wharton School is the business school of University of Pennsylvania in Philadelphia, Pennsylvania. It was established in 1881 through a donation of Joseph Wharton, making it the world’s oldest business school. , and Joe Willke, president of ACNielsen BASES, on optimizing new product launches through proper positioning; Andrew Wing, president & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Nielsen Entertainment, on creating a partnership with the entertainment industry; and Paul Lainis and James Russo, both of ACNielsen, on the global consumer marketplace. Nearly 30 workshops will be led by executives from leading CPG manufacturers and retailers in partnership with numerous VNU-owned marketing and media information companies, such as ACNielsen, Spectra, ACNielsen BASES, NetRatings, Nielsen Entertainment, Scarborough, Claritas, TDLinx, and VNU Business Publications. The sessions will provide new insights into topics such as the "early adopters" of new products, who influences purchasing decisions within the household, solving in-store issues such as out-of-stocks, the Hispanic consumer, integrated online/offline marketing, and the most important societal so·ci·e·tal adj. Of or relating to the structure, organization, or functioning of society. so·ci  e·tal·ly adv.Adj. trends. In addition, attendees will take part in numerous hands-on training sessions on new information tools from the host companies. The Consumer 360 Conference combines the former ACNielsen Category Masters conference and the Spectra Consumer-Centric Marketing conference. The event is taking place at the new JW Marriott Desert Ridge Resort & Spa in Phoenix. About ACNielsen ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . About Spectra Spectra, a VNU company, serves the fast moving consumer goods “CPG” redirects here. For other uses, see CPG (disambiguation). Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), are products that have a quick turnover and relatively low cost. industry with consumer-centric marketing solutions, creating marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. by measuring the consumer behavior impact of all demand side spending. Spectra's software platforms link consumers, stores and brands, to make quick and accurate merchandising, marketing, category management and sales strategy decisions. Each software platform utilizes the Spectra Lifestyle/Lifestage Grid segmentation platform, allowing clients to profile consumers' product purchases and shopping behavior and target highest potential households where they live and shop. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news and www.spectramarketing.com. |
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