ACNielsen and SPINS Expand Coverage of Fast-Growing Natural Products Industry; Exclusive Information Service Adds Account-Level Analysis, New Product Categories.SCHAUMBURG, Ill. & SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- ACNielsen U.S. and SPINS today announced the expansion of SPINSscan Conventional, the most comprehensive information service tracking sales of natural and organic products across grocery, drug, and mass merchandise retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → . For the first time, retailer-specific analysis of natural and organic product sales will be available from the service, and the number of categories tracked will nearly double. SPINSscan Conventional utilizes UPC-coded data from ACNielsen organized by the categories and brands found in the SPINS Product Library of natural, organic and sustainable products. Under the service expansion, account-specific analysis will be available, enabling clients to monitor the performance of their brands or the natural products business as a whole in each of more than 60 retailers. In addition, the number of categories tracked by the service will grow from 40 to more than 70. Patrick Dodd, head of marketing for ACNielsen North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , said, "We are very pleased to provide the CPG CPG central pattern generators. industry with an even more detailed view of the fast-growing natural and organic products marketplace. There are a number of factors - from the government's new Food Guide Pyramid Food Guide Pyramid n. A food pyramid devised by the US Department of Agriculture in 1992, in which grains and cereals represent the base beneath layers for fruits and vegetables, meats and dairy products, and fats and sweets at the peak. to greater consumer awareness of food ingredients - that are combining to drive up interest in natural products. We are very pleased to be collaborating with SPINS to provide our clients with the most authoritative read on this important sector." Tony Olson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SPINS, said, "The natural and organic products sector continues to be one of the real bright spots for the CPG industry. This expanded service should help spur further growth by enabling manufacturers of natural and organic products and the retailers who sell such products to make better fact-based marketing, merchandising and business decisions." ACNielsen U.S. and SPINS have collaborated since 1997 to provide the CPG industry will the most complete measurement of the natural products marketplace. For more information, contact Mike Movitz, SPINS' director of sales, at 847-229-0392. About ACNielsen ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . For more information, visit www.acnielsen.com. About SPINS San Francisco-based SPINS was founded in 1995 as the first company to offer natural products movement data to the industry. Today, it is the premier provider of industry reporting and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" for this rapidly expanding sector. SPINS' comprehensive offering includes retail measurement services, content-based reporting, consumer information and consulting services. For more information, visit www.spins.com. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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