ACNielsen and NACS Announce New Alliance Agreement.SCHAUMBURG, Ill. & ALEXANDRIA, Va. -- ACNielsen and NACS NACS National Association of Convenience Stores NACS National Association of College Stores NACS North American Catalan Society NACS North American Catalysis Society NACS Network Access Control System NACS National Advisory Committee On Semiconductors (National Association of Convenience Stores The National Association of Convenience Stores (NACS) is a trade association that represents convenience and petroleum retailers. Founded on August 14 1961, it had more than 2200 retail and 1800 supplier company members as of 2006. ) today announced a new long-term strategic alliance designed to provide comprehensive analysis of sales data in the half-trillion dollar U.S. convenience and petroleum marketing industry, as well as several other international regions. The alliance will allow ACNielsen and NACS to provide both retailers and suppliers the industry's most comprehensive category benchmarks, and to add clarity to sales and trends for emerging subcategories such as alternative beverages, which includes energy drinks. The end-result of this effort will be several new and expanded industry initiatives and educational activities designed to assist convenience and petroleum retailers increase their opportunities for growth and profitability. Foremost among the new deliverables will be a convergence of industry data sources to NACS category definitions and enhanced NACS State of the Industry reports, the industry's premier examination of performance, which will feature better tracking and content development. "This agreement ensures that the industry's best numbers get even better," said NACS President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Hank hank n. 1. A coil or loop. 2. Nautical A ring on a stay attached to the head of a jib or staysail. 3. A looped bundle, as of yarn. Armour armour or body armour Protective clothing that can shield the wearer from weapons and projectiles. By extension, armour is also protective covering for animals, vehicles, and so on. Prehistoric warriors used leather hides and helmets. . "The agreement will greatly benefit both retailers and suppliers in defining the industry's scope, whether for benchmarking, sales analysis or advocacy," said Armour. "We are very excited about our new relationship with NACS," said John Lewis, President and CEO, ACNielsen U.S. "Through this initiative we will be better positioned to serve both convenience store retailers and the manufacturers who supply them with enhanced measurement capabilities and more robust category and brand analytics and insights." While the agreement applies to ACNielsen U.S., it will align with other NACS initiatives currently underway in Europe, Asia, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Africa. About ACNielsen ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . To learn more, visit http://www.acnielsen.com. About NACS NACS, the association for convenience and petroleum retailing, is an international trade association representing more than 2,200 retail and 1,800 supplier member companies. The U.S. convenience store industry, with over 140,600 stores across the country, posted $495.3 billion in total sales in 2005, with $344.2 billion in motor fuels sales. To learn more, visit http://www.nacsonline.com. |
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