ACNielsen and Daymon Worldwide Announce Strategic Alliance.SCHAUMBURG, Ill. & STAMFORD, Conn. -- Leading Sales and Marketing Company for Private Label Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one Adopts ACNielsen Tools for Sales & Promotion Analysis ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, and Daymon Worldwide Inc., the global leader in sales and marketing of Private Label consumer products, today announced the formation of a strategic alliance under which ACNielsen will become Daymon's new primary provider of syndicated sales information and consumer insights. Daymon president Peter Brennan said, "ACNielsen is a leader in the marketing information industry. We are looking forward to enhancing the business knowledge of our associates by integrating the outstanding ACNielsen analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and consumer intelligence into our processes. This alliance will help us offer new levels of Private Label expertise to our retail customers and manufacturing partners." "Daymon Worldwide is a prestigious player in the dynamic and growing Private Label sector of the CPG CPG central pattern generators. industry," said Tim Callahan, president, ACNielsen North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . "We are very pleased to be aligned with Daymon, and to provide them with the information infrastructure that supports their success." Products and services Daymon will utilize include: ACNielsen Broker Planner for the analysis of sales trends and promotion effectiveness; the gold standard ACNielsen Homescan(TM) consumer panel suite of syndicated tools for insights into the consumer purchase habits and decisions; and CBP CBP competitive protein binding. (TM), Category Business Planner, to support category management initiatives at retailers. In addition, on-site ACNielsen associates will work closely with Daymon associates on the analysis of marketing information and the development of business recommendations. About ACNielsen ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . About Daymon Daymon Worldwide Inc. is a privately held international company specializing in the sales and marketing of Private Label consumer products. The company works with some of the leading retail, wholesale and food service companies across the U.S. and in over 13 countries. Its customers include supermarket and drug chains, mass merchandisers, warehouse clubs, specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod" , food service distributors, buying cooperatives and wholesalers. Daymon Worldwide works with more than 3500 manufacturers of all types of private label products worldwide and employs over 9,000 associates. Note to Editors: Look for this press release and other news on the Internet at http://acnielsen.com/news and at http://www.daymon.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion