ACNielsen and Adams Business Research Expand Liquor Sales Information Service.Business Editors SCHAUMBURG Schaum·burg A village of northeast Illinois, a suburb of Chicago. Population: 74,900. , Ill. and NORWALK Norwalk (nôr`wôk'). 1 City (1990 pop. 94,279), Los Angeles co., S Calif.; settled in the 1850s, inc. 1957. With the arrival (1875) of the Southern Pacific RR, it became a center for the dairy and logging industries, but , Conn.--(BUSINESS WIRE)--June 26, 2000 LiquorScan(TM) Now Offers Account-Specific Insights From ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Fine Wine & Spirits and Three Other Leading Retailers ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange :ART), and Adams Business Research, an operating unit of Adams Trade Press, Inc., today announced the expansion of their multi-channel liquor liquor /li·quor/ (lik´er) (li´kwor) pl. liquors, liquo´res [L.] 1. a liquid, especially an aqueous solution containing a medicinal substance. 2. sales information service, LiquorScan(TM). The service now includes census-based, account-specific reporting for key liquor store retailers ABC Fine Wine & Spirits, the largest liquor chain in the U.S.; Kappy's, Boston's leading liquor retailer; Spirits Unlimited of New Jersey and Goody-Goody of Dallas. Robert Tomei, ACNielsen U.S. senior vice president of marketing, said, "Since we launched our partnership with Adams Business Research seven years ago, it has quickly become the most comprehensive alcohol beverage information service available. With the addition of account-level reporting, our clients now have the best possible tools for competing in the alcohol beverage industry." Marion Minor, president of Adams Business Research, commented, "The introduction of account-level services for this key retail channel will allow alcohol beverage manufacturers and distributors to work even closer with their retailer partners to maximize consumer sales opportunities. We're starting with ABC, Kappy's, Spirits Unlimited and Goody-Goody, given their importance and their strategic direction. Since most liquor retailers are already working with us, we expect to announce many more account-specific agreements in the near future." Jess jesse, jess a leather strap placed around each shank of a hawk used for hunting, for the attachment of a leash. Bailes, vice president, ABC Fine Wines & Spirits, said account-level data is essential if manufacturers are to truly partner with retailers. "I am extremely pleased that suppliers can now access our information through LiquorScan. Any supplier that wants to work with us and has our scan data is miles ahead of a supplier that doesn't. " Account-level data from ABC and Kappy's are available now. Account-level data from Spirits Unlimited, Goody-Goody and additional Texas retailers will be available soon. The joint venture between ACNielsen and Adams has been tracking retail sales of wine, spirits and beer in grocery, drug, convenience and liquor stores since 1993. ACNielsen, with 1999 revenue of $1.5 billion, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the community. Adams Business Research is the largest US market research company exclusively dedicated to the off- and on-premise information needs of alcohol beverage manufacturers, retailers and distributors. Note to Editors: Look for this press release and other news on the Internet at http://acnielsen.com or albevresearch.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion