ACNielsen and Adams Business Research Add Key Retailer to LiquorScan Service; Account-Specific Insights From Spirits Unlimited Now Available.Business Editors SCHAUMBURG, Ill. and NORWALK, Conn.--(BUSINESS WIRE)--August 2, 2001 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, and Adams Business Research, an operating unit of Adams Trade Press, Inc., today announced an important addition to their multi-channel liquor liquor /li·quor/ (lik´er) (li´kwor) pl. liquors, liquo´res [L.] 1. a liquid, especially an aqueous solution containing a medicinal substance. 2. sales information service, LiquorScan(TM). Account-specific information from Spirits Unlimited, one of the largest liquor and wine retailers in New Jersey, is now available through the service. Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Hamilton Hamilton, city, Bermuda Hamilton, city (1990 est. pop. 3,100), capital of Bermuda, on Bermuda Island. It is a port at the head of Great Sound, a huge lagoon and deepwater harbor protected by coral reefs. , Spirit's Unlimited Operations Manager See datacenter manager. , said, "We have been working with LiquorScan for many years as part of the New Jersey Liquor market. I'm thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to take our participation to the next level with Spirits Unlimited's account level offering. Now our suppliers can access our information through LiqourScan and greatly enhance our strategic partnerships." John Petrakis, senior vice president of ACNielsen U.S. marketing, said the news adds to LiquorScan's already strong momentum. "We are thrilled to add yet another key account-releasing retailer to our service. Spirits Unlimited is an important addition as we expand LiquorScan to meet the growing needs of our alcohol beverage industry client base." Marion Minor, president of Adams Business Research, commented, "When a retailer such as Spirits Unlimited decides to release its account-level information it is a true win-win. It enables the retailer and its manufacturer partners to make business decisions from the same set of numbers. We are very pleased to help Spirits Unlimited make this information available to the many liquor manufacturers who work with the retailer." Among the other key retailers whose census-based, account-specific information is available through LiquorScan are ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Fine Wine & Spirits, the nation's largest liquor chain, Kappy's in Boston, and Spec's in Houston. Account-level data from Goody-Goody and additional retailers will be available soon. The joint venture between ACNielsen and Adams has been tracking retail sales of wine, spirits and beer in grocery, drug, convenience and liquor stores since 1993. Today, LiquorScan is the most comprehensive alcohol beverage sales information source available. ACNielsen, a company of VNU N.V., is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the community. Adams Business Research is the largest US market research company exclusively dedicated to the off- and on-premise information needs of alcohol beverage manufacturers, retailers and distributors. Note to Editors: Look for this press release and other news on the Internet at http://acnielsen.com/news and albevresearch.com. |
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