ACNielsen and Acosta Form Strategic Alliance.Business Editors SCHAUMBURG, Ill. and JACKSONVILLE, Fla.--(BUSINESS WIRE)--April 3, 2003 Leading Sales Agency for the Consumer Packaged Goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one Industry Adopts ACNielsen Tools for Sales & Promotion Analysis ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, and Acosta Sales and Marketing Company, one of the largest providers of outsourced sales and marketing services to the consumer packaged goods (CPG CPG central pattern generators. ) industry, today announced the formation of a strategic alliance under which ACNielsen will become Acosta's new primary provider of CPG industry market information tools and services. Acosta executive vice president John Watkins John Watkins could be any of the following:
"It is a pleasure to have built this alliance with Acosta, one of the leading sales agencies in the CPG industry," commented Tim Callahan, president, ACNielsen U.S. "Acosta plays a critical role in the industry, helping manufacturers gain distribution and execute successful promotions, so we are pleased to be their information provider of choice." Under the long-term agreement, Acosta will receive ACNielsen's market and retail account-level sales information to monitor how its clients' products are selling; distribution void reports to show where increased product availability may help sales; and the gold standard ACNielsen Homescan consumer panel suite of syndicated tools to provide insights into the consumers who buy products made by companies Acosta represents. About ACNielsen ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . About Acosta Acosta Sales and Marketing Company is a leading full-service sales and marketing agency in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , providing outsourced sales, merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , marketing, and promotional services to manufacturers in the consumer packaged goods (CPG) industry. Headquartered in Jacksonville, Fla., Acosta has operations throughout the U.S. and Canada. Note to Editors: Look for this press release and other news on the Internet at http://acnielsen.com/news and at http://www.acosta.com. |
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