ACNielsen Wins Contract With Sara Lee Division.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Aug. 13, 2002 Market Researcher to Track Sara Lee's Coffee & Tea Consumer Brands Decision To Utilize New Information and Consumer Insights Provider Based on ACNielsen Software Tools and Client Service ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Company, announced today that Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Coffee & Tea Consumer Brands, a division of Sara Lee Corporation, has named ACNielsen its preferred provider of syndicated marketing information and insights. Among the division's U.S. products are Chock full o'Nuts Chock full o'Nuts was a hugely popular chain of lunch counters in New York City that spawned a brand of coffee. The chain was founded by William Black (1903-1983), a Russian immigrant who sold nuts in Times Square to theatre-goers on the discount ticket line. and Hills Brothers coffees. Randy Zeno, vice president, Marketing, Sara Lee Coffee & Tea Consumer Brands, cited ACNielsen's information access tools and client service as key factors in the decision. "Winning in the marketplace requires fast decision-making based on quality insights. We are very impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with ACNielsen's NetDispatch(TM) and NITRO software tools, which enable us to easily access just the right information from our proprietary databases. The team of client service professionals working on our business at ACNielsen is already providing tremendous value in applying their information to our business." Steve Carroll, senior vice president, ACNielsen Manufacturer Client Service, welcomed the company's newest client. "We are, of course, very pleased with this news. Sara Lee is respected around the globe as a true leader in developing and marketing a wide range of consumer products. We look forward to providing the insights that the Coffee & Tea Consumer Brands division needs to build on its long tradition of excellence." Information tools Sara Lee will utilize include the ACNielsen Scantrack(R) retail measurement service for sales tracking across the grocery, drug and combined grocery/drug/mass merchandise channels; the ACNielsen Wal-Mart Channel Service for sales analysis in the nation's largest mass merchandiser; and several of the ACNielsen Homescan(R) consumer panel services, such as Consumer-Facts and Channel-Facts, for consumer insights. The company will also utilize the ACNielsen KnowledgeWorks(TM) advanced analytics practice for custom research into issues such as price elasticity and product assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. . ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : The "-" in Consumer-Facts and Channel-Facts are meant to be asterisks. They may not transmit in all systems. |
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