ACNielsen Signs Stater Bros. Markets to Information-Sharing Agreement.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--May 13, 2003 Marketing Information Leader Becomes Preferred Provider of Syndicated Sales Information and Merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Software for Leading Southern California Grocer ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced that it has signed Stater stat·er 1 n. A resident of a particular state or type of state. Often used in combination: Lone Star staters; farm staters; the struggle between slave staters and free staters. Noun 1. Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) . Markets to an information-sharing agreement. Sales data from the 156-store southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, supermarket chain will enhance the coverage of ACNielsen's Scantrack(R) retail measurement service, and retailer-specific insights from Stater Bros. will be available to manufacturer partners of the chain via ACNielsen's Account Level Services. The agreement makes ACNielsen Stater Bros.' preferred provider of syndicated sales information and merchandising software. Dennis McIntyre, group senior vice president, Marketing, Stater Bros. Markets, said, "ACNielsen's data quality, merchandising software, and retail service teams will provide insight and vision consistent with our company's marketing plan. This partnership will enable us to work more effectively with our vendors and better-manage our on-shelf merchandising decisions." Dan Sacco, ACNielsen senior vice president, Retailer Client Service & Business Development, said, "Stater Bros. is a vitally important grocer in southern California. We are very pleased to have established this relationship and look forward to helping Stater Bros. and its manufacturer partners grow their business." Stater Bros. will access ACNielsen sales information over the Internet using ACNielsen NetDispatch(TM) software, which enables users to easily pull a host of decision-ready reports by product, market and time period. The retailer will utilize ACNielsen Spaceman(R) and Priceman(TM) software for guidance on assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. , shelf set, and strategic pricing decisions. Also under the agreement, ACNielsen will create custom sales reports based on Stater Bros. unique trade area, which will be available to manufacturers who do business with the retailer. ACNielsen, a VNU business, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion