ACNielsen Selected by CNS as Its New Insights Provider.SCHAUMBURG, Ill.--(BUSINESS WIRE)--July 29, 1999-- ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange : ART), announced today that CNS See Continuous net settlement. CNS See continuous net settlement (CNS). Incorporated has signed a three-year contract to utilize ACNielsen's market research, information and analysis services. CNS, best known for its Breathe Right Breathe Right™ Sports medicine A proprietary Band-Aid™-like nasal strip worn on the nasal bridge, said to improve breathing by opening the nasal passages Indications Temporary relief of breathing difficulties due to deviated nasal (R) nasal nasal /na·sal/ (na´zil) pertaining to the nose. na·sal adj. Of, in, or relating to the nose. nasal pertaining to the nose. strips, is a broad-based consumer health care company headquartered in Minneapolis. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Carol Watzke, CNS vice president of consumer strategy, the decision was made because of ACNielsen's data quality, speed of delivery and local full-service client service office. "We have been using ACNielsen's Homescan(TM) consumer panel products for many years and have been very impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with the expertise and commitment of the local client service team working on our account. We believe ACNielsen is dedicated to understanding our business. That, along with the company's wide range of quality information products, led us to consolidate all of our retail measurement business with ACNielsen." John Stermer, ACNielsen senior vice president of client service in the U.S., said he welcomes the opportunity to broaden the relationship with CNS. "CNS' decision is a strong testimony to the dedication and talent of our Minneapolis client service team. They have been working hard to support the success of CNS and this agreement will enable them to apply more of our resources to that end. We look forward to a long, mutually-beneficial relationship." CNS will utilize ACNielsen products such as Scantrack(TM), Category Planner(TM) and the Homescan consumer panel suite of syndicated products. ACNielsen, offering services in over 100 countries and with 1998 revenues of $1.4 billion, is the global leader in delivering market research, information and analysis to the consumer products and service industries. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com. |
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