ACNielsen Selected by Anheuser-Busch as Its Insights Provider in the Convenience Store Channel.Business Editors SCHAUMBURG Schaum·burg A village of northeast Illinois, a suburb of Chicago. Population: 74,900. , Ill.--(BUSINESS WIRE)--March 23, 2000 ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange : ART), today announced that Anheuser-Busch has selected Convenience Track(TM) as its syndicated source of sales information and insights for the convenience store channel. "Convenience Track will play a key role in our Category Management initiatives in the c-store c-store or C-store n. A convenience store. channel where our brands accounted for 58.3 percent of beer sales in 1999," said Joe Patti, senior director, retail planning and category management, Anheuser-Busch. "Convenience Track's ability to provide c-store information on both a local market and individual account basis will prove extremely valuable to us in our efforts to improve the retailer's beer category level sales and profitability." "We are extremely pleased to partner with Anheuser-Busch in an effort to add value to their c-store marketing initiatives," stated Robert Robert, Henry Martyn 1837-1923. American army engineer and parliamentary authority. He designed the defenses for Washington, D.C., during the Civil War and later wrote Robert's Rules of Order (1876). Noun 1. Tomei, senior vice president, marketing, ACNielsen U.S. "Our growing list of blue chip clients who have signed up for Convenience Track is testimony to its effectiveness in helping companies succeed in the c-store marketplace. We look forward to helping Anheuser-Busch do just that." Convenience Track is the sole provider of retail sales performance and marketing information for the c-store channel across the U.S. and multiple local markets. The service allows retailers and manufacturers to: - determine which products best meet local market preferences - evaluate distribution levels and outages by market and account - make cross-market comparisons - determine key product price points The three-year agreement with Anheuser-Busch took effect January 1, 2000. ACNielsen, offering services in over 100 countries and with 1999 revenues of $1.5 billion, is the global leader in delivering market research, information and analysis to the consumer products and service industries. Note to Editors: Look for this press release and other ACNielsen news on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at http://acnielsen.com |
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