ACNielsen Reveals Corporate Growth Opportunities for Retailers and Manufacturers; ''Trends on the Horizon'' Session during Consumer 360 Conference Reveals Hot Topics for 2006 and Beyond.PALM DESERT, Calif. -- Successful marketers not only understand the importance of consumer trends, but also develop strategies to leverage the growth opportunities they present. After analyzing the main trends permeating per·me·ate v. per·me·at·ed, per·me·at·ing, per·me·ates v.tr. 1. To spread or flow throughout; pervade: "Our thinking is permeated by our historical myths" today's industries and their consequent affect on consumer spending Consumer demand or consumption is also known as personal consumption expenditure. It is the largest part of aggregate demand or effective demand at the macroeconomic level. , James Russo - general manager of VNU's Executive Perspective - and his team presented their findings during the recent Consumer 360 Conference, the No. 1 marketing information conference for the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry. Their "Trends on the Horizon" session evaluated the impact of foresight (graphics, tool) Foresight - A software product from Nu Thena providing graphical modelling tools for high level system design and simulation. in today's marketplace, proving that such vision is essential to promoting growth. "Foresight is critical to corporate growth," Russo said. "To understand the future, we must stop trying to predict it and instead learn to prepare for it." The following evolving and emerging trends were presented as Russo's team offered insights and strategies to best translate them into growth: --Consumer's deep rooted movement to aspirational shopping --The increasing role of collective purpose marketing --Universal branding - the Co-Creation Trend --The movement from Selling "ingredients" to selling experiences --On-demand media: how retailers should strive to get results when and where they want them --Consumers' Moderation Movement: the desire for balance and a "return to center" At the close of the session, Russo explained how service innovation tools such as those provided by VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User effectively measure trends and enable retailers to create an environment that encourages trend-identification. About ACNielsen ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools, and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . ACNielsen uses Six Sigma Not to be confused with Sigma 6. Six Sigma is a set of practices originally developed by Motorola to systematically improve processes by eliminating defects.[1] A defect is defined as nonconformity of a product or service to its specifications. methodologies to continually improve the quality of the services it provides to its clients. Six Sigma is a rigorous, data-driven, continuous and breakthrough improvement program focused on achieving the highest levels of quality. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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