ACNielsen Names Robert L. McCann, Jr. Senior Vice President-Corporate Planning & Development.STAMFORD, Conn.--(BUSINESS WIRE)--March 25, 1997--ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange :ART) announced today that Robert L. McCann, Jr., the senior executive responsible for the company's partnership with Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for and Miller Brewing, has been named to the additional position of senior vice president-corporate planning and development and a member of the Corporation's Operations Leadership Committee. While McCann, 50, will continue to devote a substantial amount of his time to Kraft/Miller, he will also be responsible for coordinating regional and consolidated business plans; analysis of competitive industry trends; interpretation of market, consumer and economic analysis; and merger, acquisition, alliance and expansion plans. He reports to Nicholas L. Trivisonno, chairman and chief executive officer. "Bob McCann's appointment is an excellent example of a client-focused organization in action," said Mr. Trivisonno. "He has an extremely keen understanding of our clients and our marketplace and comprehensive knowledge of ACNielsen's products and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. . Just as important, he will play a critical role with me and the rest of our senior management team in developing our worldwide corporate direction." Before joining ACNielsen's U.S. business in 1994 as executive vice president & managing director for Kraft/Miller, McCann was a division president at Information Resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. , Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. ) responsible for testing services, corporate communications and corporate marketing. Prior to joining IRI, McCann was a senior vice president with SAMI/Burke, formerly a market research unit of Time, Inc. He served as a partner with Booz-Allen & Hamilton in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . He began his career at Grey Advertising and later spent six years in brand management at Colgate-Palmolive Company. McCann is an executive member of the Systems Research Center at Boston University and a previous member of the board of the National Association of Chain Drug Stores. He is a frequent speaker at major industry conferences sponsored by the Food Marketing Institute, the Advertising Research Foundation, the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. and other organizations. He also has been a guest lecturer at graduate schools and universities including the Amos Tuck School, Columbia University, Cornell University and the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System. The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas . ACNielsen, offering services in over 90 countries and with 1996 revenues of $1.4 billion, is a global leader in delivering market research, information and analysis to the consumer products and services industries. CONTACT: ACNielsen Corporation Barry Holt, 203/961-3340 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion