ACNielsen Named Provider of Syndicated Information and Consumer Insights for Mrs. Smith's Bakeries.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Jan. 6, 2003 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, today announced that it has been named Mrs. Smith's Bakeries' new provider of syndicated sales information and consumer insights. Mrs. Smith's, an operating group of Flowers Foods Flowers Foods (NYSE: FLO), headquartered in Thomasville, Georgia, is a leading producer and marketer of packaged bakery foods in the United States. The company operates 36 bakeries that produce breads, buns, rolls, snack cakes, and pastries, which are distributed fresh to (NYSE NYSE See: New York Stock Exchange :FLO See MediaFLO. ), is a leading producer of nationally distributed frozen desserts and specialty breads and rolls. Jim O'Sullivan, Mrs. Smith's vice president of Retail Sales, said, "Throughout the evaluation process, we were particularly impressed with the ACNielsen client service team. Their industry experience, focus on our priorities, and commitment to work with us as business partners made the difference in our decision. We look forward to harnessing their talents, along with ACNielsen's information tools, to move our business forward." Steve Carroll, ACNielsen senior vice president, Manufacturer Client Service, welcomed the news. "We are very pleased to have won the Mrs. Smith's business. Our world-class, Atlanta-based team worked hard to secure this new client, and is committed to helping Mrs. Smith's find new opportunities for growth." Mrs. Smith's Bakeries will use the ACNielsen Scantrack(R) service for measurement of retail sales and promotions, Account Level Services for sales reporting within specific retailers, the ACNielsen Homescan(R) consumer panel for insights into its customers, and ACNielsen NITRO software for easy access to information and importing into Microsoft Office Microsoft's primary desktop applications for Windows and Mac. Depending on the package, it includes some combination of Word, Excel, PowerPoint, Access and Outlook along with various Internet and other utilities. applications. ACNielsen, a VNU business, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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