ACNielsen Named Pharmavite's Preferred Provider of Syndicated Market Research; Leading Manufacturer of Nutritional Supplements Cites Data Quality and Strength of Client Service Team.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Aug. 8, 2001 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, announced today that Pharmavite Corporation has selected the market research leader as its new preferred provider of syndicated market research. Pharmavite, manufacturer of Nature Made(R) vitamins and Nature's Resource(R) herbal herbal, early botanical book containing descriptions and illustrations of herbs and plants with their properties, chiefly those qualities that made them useful as medicines or condiments. Most of the herbals were written between c.1470 and c. supplements, will rely on the ACNielsen Scantrack(R) retail measurement service for product sales information and the ACNielsen Homescan(R) consumer panel for insights about its customers. "Throughout the decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process we were extremely impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with ACNielsen's people and products," said Mike Miller, Pharmavite director of syndicated data. "Beyond their analytic an·a·lyt·ic or an·a·lyt·i·cal adj. 1. Of or relating to analysis or analytics. 2. Expert in or using analysis, especially one who thinks in a logical manner. 3. Psychoanalytic. capabilities, the ACNielsen team servicing our account proved to us that they understand our business and are committed to helping us succeed." "We are extremely pleased to have won Pharmavite's confidence," said Steve Carroll, ACNielsen senior vice president, manufacturer client service. "Pharmavite has a 30-year history of providing the highest quality nutritional supplements Nutritional Supplements Definition Nutritional supplements include vitamins, minerals, herbs, meal supplements, sports nutrition products, natural food supplements, and other related products used to boost the nutritional content of the diet. . We look forward to helping the company build on its momentum as a true leader in helping people live healthy lives." Besides the Scantrack retail measurement service and the Homescan consumer panel, other ACNielsen products Pharmavite will utilize include: -- ACNielsen Strategic Planner(TM), an online syndicated database that provides product sales information nationally, regionally and by major markets -- ACNielsen Account Planner, a syndicated database showing product sales by retailer -- KnowledgeWorks(TM), for advanced analytical insights into issues such as pricing, assortment, and marketing mix ACNielsen, a company of VNU N.V., is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news |
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