ACNielsen Named New Preferred Provider of Marketing Information and Consumer Insights for Bumble Bee Seafoods.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Sept. 29, 2003 Leading Canned Seafood Producer Chooses ACNielsen For the Quality of its Information and the Strength of its Client Service Team ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced that it has become the new preferred provider of syndicated marketing information for Bumble bum·ble 1 v. bum·bled, bum·bling, bum·bles v.intr. 1. To speak in a faltering manner. 2. To move, act, or proceed clumsily. See Synonyms at blunder. v.tr. Bee Seafoods, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , the leading full-line producer and marketer of canned tuna tuna or tunny, game and food fishes, the largest members of the family Scombridae (mackerel family) and closely related to the albacore and bonito. They have streamlined bodies with two fins, and five or more finlets on the back. , salmon, and other seafoods under the Bumble Bee, Orleans, and King Oscar brands. John Stiker, Bumble Bee senior vice president, Marketing & Business Development, said, "The ACNielsen team brings tremendous expertise, professionalism, and a powerful set of information tools to our business. We are very confident that ACNielsen has the people and insights to help us continue to grow our business." ACNielsen will provide a full complement of marketing information products and services to Bumble Bee's business, including the ACNielsen Scantrack(R) retail measurement service for sales tracking and promotion analysis, the ACNielsen Homescan(R) consumer panel for insights into Bumble Bee's buyers and prospects, and ACNielsen's Nitro software for the seamless importing of information into Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. , Excel, and PowerPoint. Steve Carroll, senior vice president, ACNielsen Manufacturer Client Service, said, "We are very pleased to have won the Bumble Bee business. We look forward to building a strong, effective partnership with Bumble Bee through our world-class client service professionals and insights capabilities." ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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