ACNielsen Named Nestle Waters New Preferred Provider of Marketing Information and Consumer Insights.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--July 8, 2003 U.S. Bottled Water Leader Chooses ACNielsen For Its Marketplace Leadership and Strong Client Service Team ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced that it has become the new preferred provider of syndicated marketing information for Nestle Waters North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , a division of Nestle S.A. Under the new agreement, ACNielsen will provide a full complement of marketing information products and services to Nestle Waters' U.S. business, the largest bottled water marketer in the U.S. Its brands include Poland Spring, Deer Park Deer Park. 1 Uninc. village (1990 pop. 28,840), Babylon town, Suffolk co., SE N.Y., a primarily residential suburb on Long Island. 2 City (1990 pop. 27,652), Harris co., SE Tex. , Arrowhead arrowhead, any plant of the genus Sagittaria, widely distributed marsh or aquatic herbs of the primitive family Alismataceae (water-plantain family). The name derives from the arrowhead-shaped leaves of many species. , Ice Mountain, Ozarka, Zephyrhills, Perrier and San Pellegrino San Pellegrino (also S. Pellegrino) is a carbonated mineral water, produced and bottled at San Pellegrino Terme (Bg), near Milan, Italy. The water originates from a layer of rock 1,300 ft (400 m) below the surface, where it is mineralized from contact with limestone and . With the addition of Nestle Waters to its client roster, ACNielsen U.S. becomes the preferred provider of syndicated marketing information for Nestle's entire portfolio of consumer products businesses in the U.S.A. Tim Callahan, president, ACNielsen U.S., said, "We are very proud to have been awarded the Nestle Waters business. Our client service team worked hard to secure this important new client, and will continue to work tirelessly in delivering new competitive advantages to Nestle Waters. In addition, our strong relationship with Nestle's other divisions will provide new levels of synergy and efficiency across all of Nestle's U.S. businesses." ACNielsen will provide Nestle Waters with retail sales analysis through its Scantrack(R), Wal-Mart Channel, Scantrack Ethnic Market, Convenience Track(R), and Account Level Services; the ACNielsen Homescan(R) consumer panel will provide new insights into Nestle Waters' customers; Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a Planner, accessed through the ACNielsen Answers(TM) Internet portal, will provide decision-ready reports on key sales performance indicators; and ACNielsen NITRO software will allow for the seamless importing of information into Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. , Excel, and PowerPoint. ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion