ACNielsen Launches New Operating Unit; ACNielsen Media International Strengthens International Capabilities, Integrates Media Measurement Business.STAMFORD, Conn.--(BUSINESS WIRE)--March 4, 1999--ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange :ART) said today it is forming a new operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon , ACNielsen Media International, to strengthen its leadership in international media measurement. ACNielsen offers the broadest media measurement coverage in the world, with services in over 40 countries. The new unit will combine into one global organization the company's long-established international broadcast and print capabilities, including television audience measurement, advertising expenditure measurement, readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. and other media research services. "ACNielsen Media International will leverage our vast market research experience to provide our clients with the comprehensive media coverage they need to continue growing," said Nicholas L. Trivisonno, chairman and chief executive officer of ACNielsen. "We are committed to increasing our media measurement services around the world and to capitalizing on the opportunities created by new cable, satellite and Internet services." Steven Yung, currently managing director of ACNielsen North Asia North Asia or Northern Asia is a subregion of Asia. The most common definition of the term is;
A company, such as Moody's or Standard & Poor's, that rates various debt and preferred stock issues for safety of payment of principal, interest, or dividends. in China, including the establishment of Peoplemeter service in Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. , Guangzhou and Beijing, and has formed business partnerships with rapidly growing satellite and cable companies throughout Asia Pacific. ACNielsen is the leading provider of Peoplemeter-based TV ratings in China, covering nearly 40% of total ad spending. China is the world's fastest growing advertising market and home to more than 300 million TV households and over 900 TV stations. Prior to joining ACNielsen, Yung spent more than 20 years in management, marketing, sales, media and operations positions with The Coca-Cola Company in the U.S. and international markets. He will be supported by a regional organization with 1,500 employees covering Media International activities around the world. ACNielsen provides television audience measurement - the common currency for negotiations between buyers and sellers of advertising time and space - to clients directly in 18 countries outside the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Canada, and through a joint venture to an additional seven countries in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . The company's advertising expenditure measurement service, marketed in 31 countries, helps clients enhance the efficiency of their advertising by tracking competitive advertising and providing independent verification of advertisement expenditure. ACNielsen has more than 1,000 clients for both services, including broadcasters, advertisers, publishers and advertising agencies. "With a focus on accountability and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. of their significant investments in advertising, our international clients are calling on ACNielsen to help them improve their abilities to compare consumers' use of traditional and new media across country boundaries," Connors said. "Our international leadership and worldwide resources position us well to expand our television audience and advertising expenditure measurement businesses and take full advantage of the explosion in Internet services." ACNielsen, offering services in over 100 countries and with 1998 revenues of $1.4 billion, is the global leader in delivering market research, information and analysis to the consumer products and service industries. Note To Editors: ACNielsen is not related to Nielsen Media Research, which is known for its television ratings Television ratings may refer to:
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