ACNielsen Launches Latest Generation Merchandising Management Program; Spaceman Professional Application Builder Prompts Supervalu to Switch Merchandising Management Programs.

SCHAUMBURG, Ill.--(BUSINESS WIRE)--November 15, 1999--

ACNielsen U.S., an operating unit of ACNielsen Corporation (NYSE: ART), today announced the release of its most flexible space management application to date - SPACEMAN(R) Professional Application Builder. The highly customizable product motivated the Corporate Retail Group at SUPERVALU, the nation's tenth largest food retailer, to adopt SPACEMAN as its preferred merchandising software solution.

Craig Chipman, SUPERVALU director of merchandise planning & space allocation said the SPACEMAN suite of merchandising solutions is on technology's cutting edge. "We decided to switch all of our merchandising management to SPACEMAN because of the development of SPACEMAN Professional Application Builder. This new tool will enable us to manage our inventory, allocate our shelf space and perform category management in a much more efficient manner than ever before. We are counting on the suite of SPACEMAN products to facilitate our aggressive growth plans, and have begun asking our manufacturer partners to employ SPACEMAN Professional Application Builder as well."

Dan Sacco, ACNielsen senior vice president of retail services in the U.S., said, "We are very pleased that SUPERVALU Corporate Retail has selected SPACEMAN for its merchandising management needs. SUPERVALU is an innovative company, and we are proud to have partnered with them for several years now. This new agreement expands our partnership into a new area of merchandising and we look forward to helping SUPERVALU use SPACEMAN in conjunction with other enterprise-wide solutions to grow their business."

SPACEMAN Professional Application Builder incorporates Microsoft(R) Visual Basic(R) for Applications to offer unparalleled flexibility and customizability. This means that Excel-like macros can be written within the program to automate routine tasks or link to specific data sources. For example, a macro could perform a quality check each time a planogram is saved, guaranteeing optimal results before the planograms are implemented. Only SPACEMAN Application Builder offers these capabilities through industry-standard technology and open architecture - the same technology found in Microsoft Office.

SPACEMAN Professional Application Builder is available now.

ACNielsen, offering services in over 100 countries and with 1998 revenues of $1.4 billion, is the global leader in delivering market research, information and analysis to the consumer products and service industries.

Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com.

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