ACNielsen Launches Expanded Capabilities for its ACNielsen Answers(TM) Platform; ''One Click, One Place, All the Answers.'' Details Industry's Most Complete Collection of Integrated Global Applications at Consumer 360 Conference.PALM DESERT, Calif. -- Advancements in technology have increased the speed and volume of information access, but solutions to determine the "why" and the "how" behind the information are in scarce supply. After reviewing the many industry advancements - and challenges - brought on by technology, Dirk Izzo, sr. vice president of ACNielsen's Business Technology Solutions highlighted ACNielsen's latest capabilities designed to streamline clients' decision-making processes Presented below is a list of topics on decision-making and decision-making processes: | width="" align="left" valign="top" |
| width="" align="left" valign="top" | foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry. Their "One Click, One Place, All the Answers." session demonstrated how to leverage technology to drive data-supported business decisions in today's "need it yesterday" business environment. "We know your data needs are more frequent and more granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. , and you need to access multiple large information sources to make sound business decisions," Izzo said. "With these new capabilities, Answers will revolutionize rev·o·lu·tion·ize tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es 1. To bring about a radical change in: Television has revolutionized news coverage. 2. how you can leverage technology to drive data-supported business decisions faster than ever before." The following advancements and capabilities were demonstrated as part of the new ACNielsen Answers: --A singular Global Platform to streamline client solutions around the world --Integration of multiple data sources to determine: What happened? Why did it happen? How do I respond to it? --Dashboards, alerts and smart text to proactively manage key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. --Forecasting and simulation capabilities --Enterprise-wide reporting --Intelligent Content solutions to harmonize and integrate content from ACNielsen Scantrack & Store Level data, Spectra, Homescan, TDLinx, Market Decisions, ACNielsen Modeling, proprietary client content and third-party data. During the session, Izzo demonstrated, using live online applications, the ways in which clients can utilize ACNielsen Answers' new integrated global capabilities to more efficiently arrive at decisions to manage their business. About ACNielsen ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools, and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . ACNielsen uses Six Sigma Not to be confused with Sigma 6. Six Sigma is a set of practices originally developed by Motorola to systematically improve processes by eliminating defects.[1] A defect is defined as nonconformity of a product or service to its specifications. methodologies to continually improve the quality of the services it provides to its clients. Six Sigma is a rigorous, data-driven, continuous and breakthrough improvement program focused on achieving the highest levels of quality. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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