ACNielsen Joins RFID Research Center at University of Arkansas.HOLLYWOOD, Fla. -- Marketing Information Leader Will Help Study Technology's Impact on CPG CPG central pattern generators. Industry ACNielsen, a leading global provider of consumer and marketplace information, today announced it has joined the University of Arkansas' new RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. Research Center to study the impact of radio-frequency identification Radio-frequency identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. (RFID) technology on the global consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG) industry. The Center, at the university's Sam M. Walton College of Business, is examining how best to utilize RFID technology in the CPG industry, with a special focus on helping retailers and manufacturers maximize their return on RFID investment. The announcement was made during Consumer 360, the CPG industry's preeminent educational and networking conference. Consumer 360 is hosted by ACNielsen and Spectra, businesses of VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User . Dr. Bill Hardgrave, director of the RFID Research Center and one of the leading academic experts in RFID, welcomed ACNielsen's participation. "ACNielsen is not only the global leader in marketing information; it is also one of the true pioneers in studying the implications of RFID technology for the CPG industry. We look forward to tapping into their wealth of insights." ACNielsen has been at the forefront of RFID technology, first as one of the original members of MIT's Auto-ID Center, and then as a member of the EPCglobal Business Action Group, a non-profit organization A non-profit organization (abbreviated "NPO", also "non-profit" or "not-for-profit") is a legally constituted organization whose primary objective is to support or to actively engage in activities of public or private interest without any commercial or monetary profit purposes. that is responsible for the commercialization of electronic product codes. In early 2004, ACNielsen opened its own RFID Learning Lab at the headquarters of its U.S. business in Schaumburg, Ill. Ted Fichuk, senior vice president, Retail Measurement Services, ACNielsen Global Marketing, said, "We are very pleased to be affiliated with the RFID Research Center at the University of Arkansas The University of Arkansas strives to be known as a "nationally competitive, student-centered research university serving Arkansas and the world." The school recently completed its "Campaign for the 21st Century," in which the university raised more than $1 billion for the school, used . Just as the barcode brought many new insights to the CPG industry, RFID has the potential to bring about many additional benefits, such as automatic out-of-stock alerts and real-time product forecasting Product forecasting is the science of predicting the degree of success a new product will enjoy in the marketplace. To do this, the forecasting model must take into account such things as product awareness, distribution, price, fulfilling unmeet needs and competitive alternatives. . We have been very proactive in studying the issues and opportunities around the analysis and use of RFID-generated information. We anticipate a healthy dialogue at the RFID Research Center that will benefit our industry on a global scale." ACNielsen, a VNU business, is the world's leading consumer and marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://us.acnielsen.com/news. |
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