ACNielsen Forms Strategic Alliance With Bevinco; Partnership Will Deliver New On-Premise Insights to Beverage Alcohol Industry.

SCHAUMBURG, Ill. and TORONTO -- ACNielsen U.S. and Bevinco Corporation today announced that they have formed an exclusive strategic alliance to develop new On-Premise insights for the beverage alcohol industry. Through its network of independently owned and operated franchises, Bevinco is the world's leading Beverage Alcohol profit control and revenue enhancement service for the bar, nightclub and restaurant industry. ACNielsen is the leader in providing sales and volume trends for Beverage Alcohol products, measuring Food, Drug, Mass, Convenience and Liquor channels, and is the leading supplier of wholesaler sales data to the wines and spirits industry.

"Bevinco brings to us a rich data set from the on-premise channel of bars, nightclubs and restaurants across the country," said Richard Hurst, Senior Vice President of Beverage Alcohol for ACNielsen U.S. "Together, ACNielsen and Bevinco will be able to deliver innovative solutions to Beverage Alcohol manufacturers, distributors and retailers within a critical channel where to date, comprehensive and competitive information has generally been lacking. By combining Bevinco collected data with the unmatched content of ACNielsen and other VNU Marketing Information companies, powerful new insights will be possible from the channel where consumer connections are often born and cemented."

Bevinco provides information from a large network of bars, nightclubs and restaurants across the country, including the specific products that were purchased and consumed, price and revenue trends. Together with ACNielsen, clients will receive unprecedented insights into tracking of on-premise beer, wine, and spirit sales.

"Bevinco seeks out best-in-class industry partners with which to form alliances," said Robert Fong, Managing Director and Chief Operating Officer of Bevinco. "Our partnership recognizes ACNielsen as that kind of partner. They have a strong commitment to the Beverage Alcohol industry, to client service, and to helping their clients address and find solutions to key business issues. We believe that our relationship will allow ACNielsen to bring significant new insights into a channel of absolutely critical importance, but yet one where meaningful information has been limited."

"ACNielsen is a vitally important provider of information to the beverage alcohol industry," said Barry Driedger, President and Founder of Bevinco. "Our alliance will allow us to provide a multitude of new insights into a channel where trends often first come to light, and we are truly excited by the potential that this represents."

About ACNielsen

ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.

ACNielsen has been tracking retail sales of beverage alcohol in U.S. Grocery, Drug, Convenience and Liquor stores since 1993 and is the leading provider of sales analysis and consumer insights for the beverage alcohol industry.

About Bevinco Corporation

Bevinco is dedicated to providing bar and restaurant owners with a proven, effective method for controlling liquor loss and improving profitability. Operating since the late 1980's, Bevinco has developed a unique, computerized process that compares the exact amount of product the bar operation has actually dispensed during the reporting period against the amount of product recorded as sold through the point of sale (POS), and then reports those variances back to its clients. Via the Bevinco service, bar and restaurant operators can discover real, fact-based opportunities to improve their profitability and revenue streams. Entrepreneur magazine 2006 recently ranked Bevinco within its Franchise 500(R) for its fourth consecutive year, based upon objective, quantifiable measures of a franchise operation, financial strength and stability, growth rate, and the size of the system.

For more information, visit the Bevinco website at http://www.bevinco.com.

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