ACNielsen Finds Fast-Growing Dollar Stores Continuing To Win New Shoppers.Business Editors BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla.--(BUSINESS WIRE)--April 14, 2004 Discounters Attracting Bargain Hunters Bargain Hunters was a game show on ABC in the summer of 1987, hosted by Peter Tomarken. Games Each episode featured six contestants, with two playing one of the following games — Bargain Quiz, Bargain Trap and Bargain Busters — at a time. Across All Income Segments, Stealing STEALING. This term imports, ex vi termini, nearly the same as larceny; but in common parlance, it does not always import a felony; as, for example, you stole an acre of my land. 2. Share From Other Retail Channels New research released today from ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, shows that the fastest-growing retail channel in the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) industry - the dollar store channel - is continuing to attract new shoppers at a rapid pace. The findings were released here during the annual Consumer 360 Conference hosted by ACNielsen, Spectra, and other businesses of the VNU Marketing Information Group. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an analysis of ACNielsen Homescan Homescan is a service provided by the ACNielsen company where members scan the barcodes on all their purchases with a special barcode reader. The store, price, quantity, and special deals are recorded with the products scanned and the information is transmitted weekly to the (R) consumer panel data, fully two-thirds of all U.S. households now shop at dollar stores - up from 62% in 2002. As the chart below indicates, shopping frequency in the channel is growing as well.
2000 2001 2002 2003
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Household
Penetration 55% 59% 62% 66%
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Trips Per Year
Among HHs That
Shop the Channel 10 11 12 13
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Source: ACNielsen Homescan In part, growth in household penetration for dollar stores is a function of the channel's growing availability to more shoppers. According to TDLinx, an ACNielsen brand and the industry-standard source for retail location and hierarchy hierarchy: see ministry and orders, holy. A structure that has a predetermined ordering from high to low. For example, all files and folders on the hard disk are organized in a hierarchy (see Win Folder organization). information, store count for the channel grew from 13,342 in 2002 to 15,703 in 2003 - an increase of 18%. While dollar stores are especially popular with low-income low-in·come adj. Of or relating to individuals or households supported by an income that is below average. households, they are making their greatest gains with more affluent shoppers. Nearly half (49%) of all households earning $70,000 per year or more now shop at dollar stores - up 9% versus 2002. The higher income groups are also showing growth in shopping frequency.
Household Penetration Trips Per Year
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Household Income 2002 2003 Change 2002 2003 Change
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$70K+ 45% 49% 9% 7 8 14%
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$50-$69.9K 58% 61% 5% 9 10 11%
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$40-$49.9K 64% 66% 3% 10 11 10%
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$30-$39.9K 67% 71% 6% 12 13 8%
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$20-$29.9K 71% 74% 4% 15 15 0%
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less than $20K 74% 77% 4% 18 18 0%
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Source: ACNielsen Homescan Todd Todd , Sir Alexander Robertus 1907-1997. British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures. Hale, ACNielsen senior vice president, Consumer Insights, said, "Aggressive store count growth among the leading dollar store retailers is certainly a big part of the channel's success in reaching new shoppers. But there are other factors as well. The variety of products carried by dollar stores is growing, especially in consumables. And, dollar stores are benefiting from what I call 'the curiosity Curiosity Anselmo so assured of wife’s fidelity, asks friend to try to corrupt her; friend is successful. [Span. Lit.: Don Quixote] Cupid and Psyche her inquisitiveness almost drives him away forever. [Gk. Myth. factor.' People want to see what's available on deep discount." An analysis of the top ten product groups sold in dollar stores in 2003 shows that the channel continues to take share away from other retail channels. The chart below shows each channel's share of the dollars spent in each product group in 2003 and the percentage change from 2002. As the chart shows, in all ten product groups, dollar stores are continuing to grow their share of sales.
Product Grocery Drug Mass Supercenters
Group Shr. Chg Shr. Chg Shr. Chg Shr. Chg
-----------------------------------------------------------
Candy 33.1% -1% 13.4% 5% 17.9% -7% 12.9% 8%
Paper
Products 44.7% -4% 4.9% 2% 16.1% -4% 12.1% 3%
Detergents 43.0% -2% 4.4% 10% 16.0% -4% 12.7% 6%
Stationary &
School
Supplies 8.1% -7% 9.5% 3% 29.0% -4% 19.2% 1%
Wrapping
Materials &
Bags 44.2% -6% 2.9% 21% 14.2% 4% 12.3% 6%
Snacks 58.3% -3% 2.2% 0% 8.4% -5% 12.3% 13%
Household
Cleaners 37.9% -5% 3.6% 6% 17.4% -2% 13.7% 5%
Laundry
Supplies 34.9% -1% 3.0% 7% 22.0% -2% 15.4% 5%
Pet Food 37.1% -7% 0.6% -14% 15.3% 1% 15.3% 13%
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Batteries &
Flashlights 16.7% -5% 11.9% -1% 22.7% -2% 16.3% 5%
Product Club Dollar All Other
Group Shr. Chg Shr. Chg Shr. Chg
-----------------------------------------------
Candy 8.1% -4% 5.1% 11% 9.5% 2%
Paper
Products 14.0% 10% 3.6% 16% 4.6% 7%
Detergents 14.7% 2% 4.9% 2% 4.3% 2%
Stationary &
School
Supplies 3.9% 0% 4.6% 21% 25.7% 2%
Wrapping
Materials &
Bags 13.7% 6% 6.5% 8% 6.2% -2%
Snacks 9.3% 4% 1.7% 13% 7.8% 5%
Household
Cleaners 9.9% 1% 6.7% 6% 10.8% 10%
Laundry
Supplies 13.2% -4% 4.5% 7% 7% 3%
Pet Food 6.2% -2% 1.3% 30% 24.2% 3%
Batteries &
Flashlights 10. 7% -3% 5.0% 22% 16.7% 0%
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Source: ACNielsen Homescan Most of the above product groups generate over $1 billion in annual all-outlet sales, so even small share changes are significant. For example, Paper Products is a more than $16 billion product group. When the dollar store channel grew its share from 3.1% in 2002 to 3.6% in 2003 -- a 16% gain - it captured nearly $809 million in new revenue. A detailed ACNielsen study, The Dollar Store Consumer, is available for $595. Click here for more details: http://www.acnielsen.com/pubs/#. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at http://acnielsen.com/news. |
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