ACNielsen Finds Dollar Stores Attracting Broader Base of Shoppers; Strong Growth Coming From All Income Segments.Business Editors LAS VEGAS--(BUSINESS WIRE)--Aug. 7, 2003 New research released today from ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, shows that the fast-growing dollar store channel is attracting shoppers from across the income spectrum. While low-income households have the highest concentration of dollar-store shoppers, the chart below shows that the percentage of households shopping the channel (household penetration) is growing fastest among the highest income segments of the population.
Percentage of Households That
Shop in Dollar Stores
(Household Penetration)
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Household Income 2000 2002 % Change
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All Households 55 62 13
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greater than $70K 37 45 22
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$50-$69.9K 48 58 21
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$40-$49.9K 54 64 19
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$30-$39.9K 57 67 18
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$20-$29.9K 62 71 15
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less than $20K 67 74 10
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Source: ACNielsen Homescan 2002 Speaking at Retail Merchandiser magazine's Dollar Store and Value Retailing Summit, Todd Todd , Sir Alexander Robertus 1907-1997. British chemist. He won a 1957 Nobel Prize for his study of nucleic acids and nucleotide structures. Hale, ACNielsen senior vice president, Consumer Insights, said, "A number of factors are converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. to drive the success of dollar stores. Rapid store count growth is making the format accessible to more people; the tough economy is prompting more people to become bargain shoppers; and dollar-store retailers have made their stores more appealing by cleaning them up and improving both the assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division. as·sort·ment n. of products they carry and the quality of those products." While the dollar-store channel has made strides attracting more high-income shoppers, low-income households shop in dollar stores much more frequently. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an ACNielsen Homescan(R) analysis, dollar-store shoppers from households making less than $20,000 per year shopped in dollar stores 18 times in 2002. On the other hand, channel shoppers with household incomes of over $70,000 a year shopped in dollar stores just seven times in 2002. Other demographic groups that account for a disproportionate dis·pro·por·tion·ate adj. Out of proportion, as in size, shape, or amount. dis  pro·por amount
of dollar store sales include larger, less educated, blue-collar and
rural households.
ACNielsen's study, The Dollar Store Consumer, is available for $495 by contacting Jan Crawford at 847-605-5000. ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at http://acnielsen.com/news. |
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