ACNielsen Expands Relationship With HomeGrocer.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--June 22, 2000 Internet Grocer Signs Three-Year Information Agreement ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange : ART), announced today an expanded agreement with HomeGrocer that makes ACNielsen the primary syndicated information supplier to the largest online grocer in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Under the agreement, HomeGrocer is using the ACNielsen Retail Warehouse Solution (RWS RWS Rijkswaterstaat RWS Running with Scissors RWS IEEE Radio and Wireless Symposium RWS Romano-Ward Syndrome RWS Remote Weapon Station (US Army) RWS Remote Winsock RWS Range While Search RWS Radar Warning System 3.0), a tool that integrates its sales information with syndicated market data. Dan Murphy Dan Murphy (born Daniel Murphy, on July 12, 1962 in Duluth, Minnesota) is best known as the guitarist for the band Soul Asylum. He is also a member of Golden Smog. History , HomeGrocer vice president of merchandising, said ACNielsen was selected for its information management and analysis expertise. "Information drives our business and we found that ACNielsen offered the best solution for understanding our sales data within the context of brick-and-mortar grocery sales in our markets. RWS 3.0 is saving us a tremendous amount of time, quickly giving us the information and analytic insights we need to better serve our customers." RWS 3.0 gives HomeGrocer easy access to UPC-level sales information about consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one sold through grocery, drug and mass merchandise stores. Integrated with HomeGrocer's own sales information, the data in RWS allows for quick, detailed analysis of sales trends and opportunities. Dan Sacco, ACNielsen U.S. vice president of retail services, welcomed the news of an expanded partnership with HomeGrocer. "HomeGrocer is one of the real innovators innovators people who will try new things. early innovators important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems. in the online grocery business. We look forward to partnering with them as they expand to serve additional markets." Last year HomeGrocer began using three other ACNielsen tools: the SPACEMAN(R) suite of space management solutions which is now helping HomeGrocer manage shelf space in its customer fulfillment centers, Priceman(TM), a tool that helps determine optimal product pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. , and the ACNielsen Homescan(R) consumer panel for consumer insights. The three-year RWS 3.0 agreement took effect May 1, 2000. ACNielsen, with 1999 revenue of $1.5 billion, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com. |
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