ACNielsen Expands Relationship With H-E-B; Market Research Leader Offers New Services to Retailer; Continues as Preferred Provider of Syndicated Sales Information.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Sept. 7, 2000 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen Corporation (NYSE NYSE See: New York Stock Exchange : ART), today announced an expanded agreement with the H-E-B, a leading grocery retailer operating 277 stores in more than 240 communities throughout Texas, Louisiana and Mexico. Under the expanded agreement, H-E-B has increased its use of the ACNielsen Homescan(R) consumer panel and added ACNielsen's Retail Warehouse Solution (RWS RWS Rijkswaterstaat RWS Running with Scissors RWS IEEE Radio and Wireless Symposium RWS Romano-Ward Syndrome RWS Remote Weapon Station (US Army) RWS Remote Winsock RWS Range While Search RWS Radar Warning System 3.0), a tool that integrates H-E-B's sales information with syndicated market data. ACNielsen will continue to be the preferred provider of syndicated sales information to the San Antonio-based grocer. "ACNielsen has done a great job of creating retailer-focused tools that are helping us better understand our customers and their needs," said Duncan MacNaughton, general manager of Grocery procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. & merchandising for H-E-B. "RWS 3.0 is a very sophisticated, yet user-friendly, tool that will allow us better manage the vast amount of information needed to run our units as effectively as possible. In particular, it will help us better evaluate the effectiveness of our promotions." RWS 3.0 is a comprehensive decision-support system that provides H-E-B access to centrally managed market, chain and store level data. The grocer's expanded use of Homescan includes use of the Homescan Fresh Foods Index, the CPG CPG central pattern generators. industry's only information service that tracks consumer purchasing of non-UPC-coded, random weight perishable per·ish·a·ble adj. Subject to decay, spoilage, or destruction. n. Something, especially foodstuff, subject to decay or spoilage. Often used in the plural. products. "H-E-B is widely recognized for staying ahead of the curve in the utilization of advanced marketing and sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a applications," said Dan Sacco, ACNielsen senior vice president, retail services and sales development. "We are thrilled to continue and expand our partnership with H-E-B and look forward to helping the company build on its success." The agreement runs through 2004. ACNielsen, with 1999 revenue of $1.5 billion, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com |
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