ACNielsen Expands Convenience Store Service; Sales Reporting On Additional Product Categories to Begin in 2002.Business Editors LAS VEGAS--(BUSINESS WIRE)--Oct. 22, 2001 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, today announced the addition of several important product categories to its convenience store channel sales information service. Beginning in the first quarter of 2002, ACNielsen Convenience Track(TM) will begin reporting on sales and promotions for cookies, crackers, nuts and other salty snacks. The announcement was made here during the National Association of Convenience Stores The National Association of Convenience Stores (NACS) is a trade association that represents convenience and petroleum retailers. Founded on August 14 1961, it had more than 2200 retail and 1800 supplier company members as of 2006. annual convention. Mary Carroll The subject of this article may not satisfy the notability guideline for Biographies. If you are familiar with the subject matter, please expand or rewrite the article to establish its notability. , vice president, consumer insights and strategy, Kraft North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , said, "These are very important categories for us in light of our acquisition of Nabisco and the convenience channel is an important key to their success. We are very pleased to see ACNielsen investing in its Convenience Track service to include these categories." "We are proud to offer the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industry's premier information service for the convenience channel," said John Petrakis, senior vice president, marketing, ACNielsen U.S. "The addition of these key categories further strengthens the service, and enables us to be the exclusive provider of insights into their performance in the convenience channel all the way down to the local market level." Convenience Track, which celebrates its third-year anniversary this month, utilizes both scanning data as well as traditional store audits to measure sales. Since only 40 percent of convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. use point-of-sales scanners, it is essential that audits be conducted in non-scanning stores to derive the most accurate measurement of sales in the convenience store universe. Convenience Track is also the only service to provide sales information for the convenience channel on a local market level, with reporting in 30 markets for non-alcoholic beverages
ACNielsen, a company of VNU N.V., is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior and new and traditional media in more than 100 countries. Clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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