ACNielsen Entertainment Partners With CBS For Real-Time Audience Research.Entertainment Editors LOS ANGELES--(ENTERTAINMENT WIRE)--April 18, 2001 ReelResearch(TM) System To Provide Audience Information For Network, Other Viacom Divisions at New `Television City' Facility in Las Vegas ACNielsen Entertainment, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, said today it will use its proprietary ReelResearch(TM) Internet-based system to provide real-time audience information for the CBS Television Network CBS Television Network Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley. and other Viacom television companies at the new CBS (Cell Broadcast Service) See cell broadcast. "Television City" research center at the MGM MGM in full Metro-Goldwyn-Mayer, Inc. U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925. Grand Hotel in Las Vegas. ACNielsen Entertainment will outfit Television City with the ReelResearch online system to survey visitors about their entertainment and lifestyle interests and habits. In addition to providing real-time audience feedback and demographics for CBS, the ReelReseach system will be used to conduct research for other Viacom entertainment properties - including MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , VH1, Nickelodeon, King World, Paramount Television, Showtime, TNN TNN The National Network (formerly The Nashville Network) TNN The Nashville Network (now The National Network) TNN The Nerd Network (online gaming clan) and CMT CMT Certified Medical Transcriptionist. CMT abbr. Certified Medical Transcriptionist CMT California mastitis test. . "ACNielsen Entertainment is proud to be a partner with CBS and Viacom in the new Television City research center," said Andrew L. Wing, president, ACNielsen Entertainment. "Because Las Vegas and the MGM Grand Hotel attract a large and diverse cross-section of both the U.S. and international populations, Television City is the perfect place for CBS/Viacom to stay in touch with its audience. The facility also offers ACNielsen Entertainment a unique opportunity to apply its state-of-the-art research techniques to uncover new and valuable consumer insights for its entertainment clients." The Television City facility will feature two screening rooms for entertainment research, each powered and supported by the ReelResearch system. Each seat in the screening rooms will be equipped with a touch screen that is linked to the proprietary ReelResearch website, where CBS and Viacom executives can track real-time viewer response to programming and other research initiatives. CBS also plans to conduct focus group sessions at the Television City center. Network executives will be able to view the results on their computers and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). devices via the ReelResearch website. Television City will also feature a series of interactive kiosks, where visitors can sign up to participate in an online Entertainment Panel that will be managed by ACNielsen Entertainment. Panel members provide a ready audience for online surveys and permission-based e-mail marketing initiatives. ACNielsen Entertainment, an operating unit of ACNielsen, is a global leader in entertainment research. Its ACNielsen EDI (Electronic Data Interchange) The electronic communication of business transactions, such as orders, confirmations and invoices, between organizations. Third parties provide EDI services that enable organizations with different equipment to connect. division is the leading authority on box-office results, information and analysis for the worldwide motion-picture industry. ACNielsen, a VNU company, is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behavior, and new and traditional media in more than 100 countries. ACNielsen's clients include leading consumer product manufacturers and retailers, service firms, media and entertainment companies and the Internet community. Note to Editors: Look for this press release and other information about ACNielsen at www.acnielsen.com. |
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