ACNielsen Earns Contract Renewal from Sara Lee Division.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--June 3, 2004 Marketing Information Leader Continues as Preferred Provider of Syndicated Sales and Consumer Insights for Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Coffee & Tea ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, announced today that Sara Lee Coffee & Tea, a division of Sara Lee Corporation, has renewed its contract with ACNielsen, retaining the marketing information leader as its preferred provider of syndicated sales information and consumer insights. Sara Lee Coffee & Tea brands include Senseo, Chock full o'Nuts Chock full o'Nuts was a hugely popular chain of lunch counters in New York City that spawned a brand of coffee. The chain was founded by William Black (1903-1983), a Russian immigrant who sold nuts in Times Square to theatre-goers on the discount ticket line. and Hills Brothers coffees. Philippe Schaillee, vice president, Marketing, Sara Lee Coffee & Tea Consumer Brands, said, "We are very pleased with ACNielsen's data quality, state-of-the-art information management tools, and client service team. We value our partnership." Steve Carroll Car·roll , James 1854-1907. British-born American physician noted for his research on yellow fever. In 1900 he deliberately infected himself with the disease for experimental purposes. , senior vice president, ACNielsen Manufacturer Client Service, said, "We're delighted to continue serving Sara Lee Coffee & Tea as its preferred provider of brand- building information analysis and consumer insights. We look forward to helping Sara Lee uncover new opportunities for growth." Information tools utilized by Sara Lee include the ACNielsen Scantrack(TM) retail measurement service for sales tracking across the grocery, drug and combined grocery/drug/mass merchandise channels; the ACNielsen Wal-Mart Channel Service for sales analysis in the nation's largest retail operation; census-based trade area reports for sales analysis at specific retailers within each retailer's custom geographies; and several of the ACNielsen Homescan(TM) consumer panel tools, such as Consumer Facts and Channel Facts, for consumer insights. The company also utilizes the ACNielsen Centers of Excellence for advanced analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. research into issues such as price elasticity. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at http://acnielsen.com/news. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion