ACNielsen Consumer Pre*View Study Finds Consumers Too Tired to Cook or Clean.Business Editors SCHAUMBURG Schaum·burg A village of northeast Illinois, a suburb of Chicago. Population: 74,900. , Ill.--(BUSINESS WIRE)--Jan. 6, 2003 Half of All Heads of Household "Too Worn Out" for Evening Meal Prep ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, today reported that half of all heads of household are too tired to put much time or effort into evening meal preparation, and nearly two-thirds are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. faster ways to do household chores. Such time-pressured sentiments are making convenience-oriented food and cleaning items some of the fastest-growing consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one (CPG CPG central pattern generators. ) products on the market, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the most recent ACNielsen Consumer Pre*View survey of consumer attitudes and behaviors. The research showed that 50 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. (heads of household age 18+) agreed that: "I am so busy and in such a hurry all day that by dinner I'm too worn out to fix a meal that requires much in the way of time or effort." As the chart below shows, those most likely to agree with the statement were younger and had somewhat higher incomes.
Age of Head of Annual Household Income
Household
----------------------------------------------------------------------
less $25- $35- $50K+
18-34 35-44 45-54 55+ than$25K 34,999K 49,999K
----------------------------------------------------------------------
Agree
Somewhat/Strongly 62% 59% 56% 33% 41% 47% 52% 56%
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In addition, 63 percent agreed that: "I'm constantly looking for new ways to get the household chores (like shopping, cooking, cleaning) done faster." Younger households were most likely to agree with the statement.
Age of Head of
Household
----------------------------------------------------------------------
18-34 35-44 45-54 55+
----------------------------------------------------------------------
Agree Somewhat/Strongly 74% 70% 66% 53%
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The fast pace of life is translating into success for products that promise to save people time. The chart below highlights six fast-growing convenience-oriented product categories.
$ Volume 52 %
Weeks Ending Growth
Category 11/02/02 Vs.
Year
Ago
----------------------------------------------------------------------
Shelf-Stable Entrees $207,620,394 +66%
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Frozen Biscuits/Rolls/Muffins $205,258,598 +56%
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Pre-moistened Cleaning Towels $147,400,347 +54%
----------------------------------------------------------------------
Breakfast Bars $403,528,731 +26%
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Refrigerated Entrees $1,022,827,039 +20%
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Polishing/Cleaning Cloths $251,199,784 +16%
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Source: ACNielsen Strategic Planner for the grocery, drug, and
mass merchandise (excluding Wal-Mart) channels combined.
Shelf-stable and refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. entrees are fully-cooked meals that just need to be heated; boosting sales in the frozen biscuits/rolls/muffins category are products that allow people to select the quantity that they want to heat; pre-moistened cleaning towels have cleaning or polishing ingredients already in them; numerous new product introductions, such as "cereal-with-milk bars," are boosting sales of breakfast bars; and refills for popular electrostatic Stationary electrical charges in which no current flows. For example, laser printers and copier machines place a positive charge of the image on a drum, and negatively charged toner is attracted onto the drum. The toner is then transferred to positively charged paper and fused to the paper by heat. floor and furniture cleaning products are driving growth in the polishing/cleaning cloths category. Phil Lempert, a food industry expert and spokesperson for the ACNielsen Consumer Pre*View service, said, "Several CPG manufacturers are successfully serving today's time-starved consumer. However, many retailers are still trying to figure out how to do so. The challenge of providing a freshly prepared great-tasting meal at a reasonable price and with a maximum of convenience has yet to be solved. For those who come up with a good solution, there's tremendous upside potential Upside potential The amount by which analysts or investors expect the price of a security may increase. upside potential The potential price or gain that may be expected in a security or in a security average, generally stated as the dollar . I don't see consumers slowing down anytime soon, and meal preparation is a key area where consumers are looking to save time." The ACNielsen Consumer Pre*View service conducts surveys once a quarter among members of the ACNielsen Homescan(R) consumer panel. The most recent study was conducted in September and October 2002, and included responses from more than 21,500 demographically balanced U.S. households. ACNielsen, a VNU business, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at http://acnielsen.com/news. |
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