ACNielsen Chosen by Wrigley for Sales Analysis and Consumer Insights; Innovative ACNielsen Tools and Wide Range of Support Critical to Wrigley's Decision.SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced that it has been selected as the new preferred provider of syndicated marketing information and consumer insights for the Wm. Wrigley Jr. Company The Wrigley Company (NYSE: WWY) was founded on April 1, 1891 originally selling products such as soap and baking powder. In 1892, William Wrigley, Jr., the company's founder, began offering chewing gum with each can of baking powder. (NYSE NYSE See: New York Stock Exchange :WWY WWY Where Were You? ). Wrigley, a recognized leader in the confectionery field and the world's largest manufacturer and marketer of gum, is home to some of the best-known brands in the world, including Doublemint(R), Wrigley's Spearmint Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic brand, although the company's brand Juicy fruit has been on the market slightly longer. (R), Big Red(R), Juicy Fruit Juicy Fruit is a flavor and brand of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. (R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R) and Eclipse(R). Wrigley Vice President & Managing Director - North America/Pacific, Ralph Scozzafava said, "We believe that ACNielsen has the information tools and people to best support our future direction. They proposed creative solutions to some of our key data challenges and offered a variety of programs and mechanisms to support our pursuit of even broader and deeper consumer and customer insights." "The decision as to which information provider could best meet Wrigley's needs was a significant one, and we are proud to have been selected after a rigorous six-month process," said ACNielsen North America President Tim Callahan. "This is a key strategic win for ACNielsen. We are eager to help Wrigley grow their business with our world-class client service, our Web-enablement capabilities, and the high quality data from each of our information services See Information Systems. ." Wrigley will take advantage of a wide range of ACNielsen services - offering information on everything from product assortment and front-end trends to sales monitoring and promotion analysis across key distribution channels. Additionally, data from ACNielsen's TDLinx(R) division will help drive retail execution and additional supply chain efficiencies by allowing for the integration of external ACNielsen sales data with internal Wrigley SAP shipment data. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion