ACNielsen Announces Partnership Agreement With Murphy Oil USA, Inc.SCHAUMBURG, Ill. -- ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, today announced a new partnership with Murphy Oil Murphy Oil Corporation NYSE: MUR is a petroleum corporation. It is a S&P 500 company. In 2007, it was ranked as the 169th largest company in America on the Fortune 500. The current President & CEO is Claiborne Deming. USA, Inc., a division of Murphy Oil Corporation, which operates high-volume, low-cost retail gasoline gasoline or petrol, light, volatile mixture of hydrocarbons for use in the internal-combustion engine and as an organic solvent, obtained primarily by fractional distillation and "cracking" of petroleum, but also obtained from natural gas, by stations, convenience kiosks and stores under the Murphy USA brand across 21 states, primarily in the parking areas of Wal-Mart Supercenters. Under the terms of the 18-month agreement, Murphy's will release Point of Sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) data from all of its 900-plus outlets to ACNielsen. This partnership marks the first time that Murphy's has released POS data to a partner. In turn, ACNielsen will provide Murphy's retail sales data, organized by geographic trading areas defined by the retailer, to Murphy's manufacturer partners, who will use this information to provide better market-by-market support to this key retailer in the gas and convenience channel. Murphy's also plans to launch a collaborative vendor partner program, encouraging partners to bring ACNielsen information to the table as part of a category management process. "We are excited about this new partnership as it will offer Murphy's a better understanding of the changing marketplace in which they operate while providing ACNielsen the ability to enhance its leadership role with key manufacturers in the convenience store, beverage alcohol and tobacco industries," said Dan Sacco, Senior Vice President, Client Service for ACNielsen. About ACNielsen ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . To learn more, visit www.acnielsen.com. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://us.acnielsen.com/news/. |
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