ACNielsen Announces One-Tenth of the World's Population Shopping Online: 627 Million People Have, including 325 Million in the Last Month.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Germans and British the World's Biggest Online Shoppers; Books Most Popular, Followed by DVDs/Videos/Games & Plane Reservations; Credit Cards the Most Popular Payment Method, with VISA No.1 Globally More than 627 million people have shopped online, including over 325 million within the last month, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a study released today by ACNielsen ACNielsen is a global marketing research firm, based in Schaumburg, Illinois. This company was founded in 1923 in Chicago, Illinois, by Arthur C. Nielsen, Sr., in order to give marketers reliable and objective information on the impact of marketing and sales programs. , the world's leading provider of consumer and marketplace information. Over 212 million online shoppers mention books as among the last 3 items they purchased online. In addition: --Over 135 million people purchased DVDs and/or and/or conj. Used to indicate that either or both of the items connected by it are involved. Usage Note: And/or is widely used in legal and business writing. video games See video game console. ; --Close to 135 million made plane reservations; --Over 128 million purchased articles of clothing/accessories/shoes; --Over 112 million paid for music downloads A music download refers to the transferring of a music file from an Internet-facing computer or website to a user's local computer. This term encompasses both legal downloads and downloads of copyright material without permission or payment if required. and/or CDs; --Over 106 million purchased electronic devices (including cameras, etc); --Close to 98 million bought computer hardware; and --Over 86 million made hotel and/or tour bookings. The twice-yearly global ACNielsen Online Consumer Opinion Survey, the largest of its kind, polled over 21,100 respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. in 38 markets from North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, Asia Pacific, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. (See Table 1 for market breakdown). The study asked Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f around the world about their online shopping experiences, including when they last made an online purchase, what items were last purchased (see Table 2 for a list of items covered), the method(s) of payment used, what payment card was used the most for online purchases, and the most preferred payment method when shopping online. "The findings reinforce the work we already do in the different industries - Consumer Products, Finance, Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , Technology & IT - showing that consumers behave differently depending not only where they are buying (online vs. offline) but also the category they are buying. Therefore retailers in each category need to develop a clear understanding of how consumers behave and interact with their specific category and with their brand in order to successfully drive online sales," said Deepak Varma, senior vice president, ACNielsen International (Customized) Research. Not surprisingly, Europe and North America (both at 85%) have the highest incidence of online shoppers. Germany, Austria and the UK top the list, with at least 95 percent of Internet users having purchased online. In the U.S., 89 percent have made an online purchase. The world's most frequent online shoppers are in the UK and Germany, averaging seven and six purchases respectively in the past month. As a region, online shoppers in Europe made an average of five purchases in the last month. In fact, most of the markets in Europe display higher average purchases than North America, where U.S. shoppers made four purchases in the past month and Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma. shoppers made five. In Asia Pacific, the average number of purchases in the past month is five. South Korea, despite its high proportion of online shoppers, generated an average of only four purchases last month. It is Latin America which registers the lowest past month purchasing, with an average of only three purchases. "Our recent e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. studies clearly show an upward trend in global online shopping," said David Boyd David Boyd may refer to:
Seek and You Shall Buy...Entertainment and Travel Across the globe, the most popular items purchased on the Internet are books (34%), followed by videos/DVDs/games (22%), airline tickets/reservations (21%) and clothing/accessories/shoes (20%). What people buy varies widely by market. "International book sellers would want to make sure their websites accommodate Korean and Chinese languages Chinese languages or Sinitic languages Family of languages comprising one of the two branches of Sino-Tibetan. They are spoken by about 95% of the inhabitants of China and by many communities of Chinese immigrants elsewhere. as books top the list of the last three items purchased by the Chinese (56%) and South Koreans (50%). This represents tens of millions of consumers in those markets," said Boyd. Meantime, airlines and online travel agents would be wise to target markets like Malaysia (55%), New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. (40%), Singapore (36%) and Australia (35%) for which airline tickets/reservations are a common online purchase. In Japan, groceries gro·cer·y n. pl. gro·cer·ies 1. A store selling foodstuffs and various household supplies. 2. groceries Commodities sold by a grocer. (26%) are the second most popular item purchased online after books (30%). With an average of four purchases in the past month and over 69 million estimated online shoppers, Japan presents a big opportunity for online book sellers and grocery sites. The last three items purchased by online shoppers in the U.S. were books (28%), clothing/accessories/shoes (25%), and videos/DVDs/games (22%). "One in ten of the world's population shopping online is not enough to ensure successful online sales," warns Klaas Hommez, vice president of Consumer Products Group, ACNielsen. "It is still very important for both small and large retailers to understand the triggers that drive brand equity and site usage in their category. Our studies consistently show that websites and brands with higher brand equity attract higher traffic and sales." Credit Cards the most popular payment method online For most of these online purchases globally, a credit card (59%) or bank transfer (23%) was used to make the payment. In the U.S, credit cards are the most popular form of payment for online purchases (64%), followed by debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. (31%) and PayPal (26%). In Europe, however, cash-on-delivery (COD) is the 2nd most used payment method. Cash-on-delivery is a popular payment method used in some Asia Pacific markets as well. China is most unique with COD (34%) as the most used payment method, followed by bank transfers (31%). Credit cards rank only third (26%) in this market and are followed closely by money transfers (23%). Yet when asked about preferred methods, credit cards (24%) actually come second to COD (32%) in China, indicating an unmet un·met adj. Not satisfied or fulfilled: unmet demands. need for online credit card usage in this market. An analysis of the findings shows an unmet demand for online payment cards in such markets as Russia, France, Poland, South Korea, Japan and China. In each of these markets, a significant number of people wanted to use a payment card but had to use another method or payment. In Canada, there was an unmet demand for PayPal. "Our regional and country-specific consumer studies show that a major concern in less developed markets is the safety of online--and offline--payment methods, while in more developed markets, online shoppers are demanding more sophisticated methods," says Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. Paul, vice president of Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. Research at ACNielsen. "This represents both a challenge and an opportunity for payment card companies and their competitors to understand exact usage drivers as they evolve differently in each market." Nearly six in 10 online shoppers globally say that Visa is the payment card (credit/debit/charge/ATM/deferred debit A monetary amount that is subtracted from an account balance. A debit from one account is a credit to another. See credit. ) they use the most, while about a quarter use MasterCard the most. Visa ranks highest across most regions except South Africa where over half of consumers use MasterCard for online purchases; about four in 10 use Visa. In the U.S., Visa (51%) is the payment card used most often by the highest percentage online purchasers, followed by MasterCard (30%). Discover Card is preferred by 7% of online shoppers in the U.S., followed by American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. (6%). In Asia Pacific, Visa is most used for online purchases in all markets except China where the local brand, China Union Pay, is used by over half of respondents; 29 percent use Visa. In Europe, Visa (37%) is only second to MasterCard (50%) in the Netherlands. Both payment card brands are also almost equally split in markets like Austria (Visa at 44% and MasterCard at 46%) and Switzerland (Visa at 49% and MasterCard at 43%). Meanwhile, American Express generates the highest usage incidence in Mexico, with 14 percent of online shoppers claiming to have used it the most for their online purchases. It also registers some 6-8% incidence in markets like Australia, Italy, Canada, Germany, Netherlands and Singapore. About ACNielsen ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, is the world's leading marketing information provider. Offering services in more than 100 markets, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . To learn more, visit http://www.acnielsen.com.
Table 1
-------
The 38 Markets Covered in the 2005 Global Consumer
Confidence Study were:
----------------------------------------------------------------------
North America Europe Asia Pacific
----------------------------------------------------------------------
U.S. Austria Sweden Australia
----------------------------------------------------------------------
Canada Belgium Switzerland China
----------------------------------------------------------------------
Denmark Turkey Hong Kong
----------------------------------------------------------------------
Latin America Finland UK India
----------------------------------------------------------------------
Brazil France Indonesia
----------------------------------------------------------------------
Chile Germany Japan
----------------------------------------------------------------------
Mexico Greece South Korea
----------------------------------------------------------------------
Italy Malaysia
----------------------------------------------------------------------
Emerging Markets Ireland New Zealand
----------------------------------------------------------------------
Poland Netherlands Philippines
----------------------------------------------------------------------
Russia Norway Singapore
----------------------------------------------------------------------
South Africa Portugal Taiwan
----------------------------------------------------------------------
Spain Thailand
----------------------------------------------------------------------
Table 2
-------
The 17 Categories of Items Covered in the 2005 Global Consumer
Confidence Study were:
----------------------------------------------------------------------
Books Airline tickets/reservations
----------------------------------------------------------------------
Music Tours/hotel reservations
----------------------------------------------------------------------
Videos/DVDs/Games Automobiles and parts
----------------------------------------------------------------------
Clothing/Accessories/Shoes Event Tickets
----------------------------------------------------------------------
Cosmetics/nutrition supplies Sporting goods
----------------------------------------------------------------------
Electronic equipment (cameras, TVs, etc) Sports memorabilia
----------------------------------------------------------------------
Toys/Dolls Groceries
----------------------------------------------------------------------
Computer hardware Other items
----------------------------------------------------------------------
Computer software
----------------------------------------------------------------------
|
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion