ACNielsen Announces Newest Client: Atkins Nutritionals.SCHAUMBURG, Ill. -- Company that Launched Popular Low-Carb Diet Chooses Marketing Information Leader Largely Based on the Strength of its Consumer Panel ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, announced today that it has been selected as the preferred provider of syndicated marketing information and consumer insights for Atkins Nutritionals, Inc., the company that launched the popular low-carb diet and the leading global manufacturer of controlled-carbohydrate food products. Atkins Nutritionals SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul and Chief Marketing Officer Matt Wiant said, "Our growth requires the highest-quality marketplace information and consumer insights. We are confident that tapping into ACNielsen's information assets, particularly the insights drawn from its Homescan(R) consumer panel, will enable us to build on our success." Steve Carroll Car·roll , James 1854-1907. British-born American physician noted for his research on yellow fever. In 1900 he deliberately infected himself with the disease for experimental purposes. , senior vice president, ACNielsen Manufacturer Client Service, said, "Atkins Nutritionals is a tremendous business success story. It initiated one of the most significant changes in people's eating habits and became a global organization in a relatively short period of time. We are very pleased to be selected as the company's core provider of syndicated marketing information and consumer insights." ACNielsen information tools Atkins will utilize include Scantrack(R), ACNielsen's core retail measurement service for sales tracking and promotion analysis across the grocery, drug and combined grocery/drug/mass merchandise channels; Homescan, the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industry's gold-standard consumer panel for insights into the shoppers who purchase Atkins products; and ACNielsen's Account Level Services for sales analysis within specific retailers' custom-defined markets. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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