ACNielsen Announces Contract Renewal With Heineken.SCHAUMBURG, Ill. -- Marketing Information Leader Builds on Role as International Brewer's Preferred Provider of Syndicated Sales Analysis and Consumer Insights ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User business, announced today a renewed contract with Heineken USA. The U.S. division of this international brewer will continue utilizing ACNielsen as its preferred provider of syndicated sales information and consumer insights while utilizing several additional ACNielsen services. Heineken, with sales of its brand in more than 170 countries, is the most international brewer. Heineken USA's Vice President of Knowledge Management Andrea Sato said, "We have been very pleased with ACNielsen's strong commitment to quality data and client service. The team assigned as·sign tr.v. as·signed, as·sign·ing, as·signs 1. To set apart for a particular purpose; designate: assigned a day for the inspection. 2. to our business demonstrates true ownership of our business objectives, plays an integral role in our retailer roundtables, and adds value in their analysis of our performance and opportunities." Steve Carroll, senior vice president, ACNielsen Manufacturer Client Service, said, "We're thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to continue building on our role as a trusted business advisor to this important client. Our team is completely focused on adding value and contributing directly to Heineken's ongoing success." Heineken utilizes a wide range of ACNielsen information tools and has recently added Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a Planner, a Web-based sales information service designed specifically for field sales forces. In all, ACNielsen provides services to Heineken in 16 countries in every major region of the world. ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns Noun 1. sales campaign - an advertising campaign intended to promote sales ad blitz, ad campaign, advertising campaign - an organized program of advertisements sales campaign n → campaña de venta . Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. |
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