ACNielsen Announces Category Business Planner Contract With Eckerd; Strong Momentum Behind New Category Management Tool Continues.Business Editors SCHAUMBURG, Ill.--(BUSINESS WIRE)--Jan. 22, 2002 ACNielsen U.S., an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of ACNielsen, a VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User company, today announced an agreement with Eckerd Corporation in which the retailer will utilize Category Business Planner (CBP CBP competitive protein binding. ), ACNielsen's new Web-based category management intelligence system. Category Business Planner will enable Eckerd and the manufacturers it works with to utilize sales information organized according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Eckerd's proprietary definitions of product categories. It is the only tool in the consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industry to provide sales information based on each retailer's unique category definitions. Clients access the system through the Internet, receiving instant analysis in the form of "news headlines" pertaining to key category management metrics. Users simply click on a headline for more details. "We are very pleased that Eckerd has decided to make its sales information available via Category Business Planner," said Dan Sacco, senior vice president of retail services and business development for ACNielsen. "This tool will enable Eckerd and its manufacturer partners to utilize the very latest in category management decision-support technology. The end result will be much greater efficiency in the category planning process." Eckerd, which operates more than 2,600 stores in 20 states, joins a fast-growing list of retailers that have announced plans to utilize Category Business Planner, including SUPERVALU, Meijer, Bruno's, Walgreens, Hannaford Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., and CVS (1) (Concurrent Versions System) A version control system for Unix that was initially developed as a series of shell scripts in the mid-1980s. CVS maintains the changes between one source code version and another and stores all the changes in one file. . ACNielsen, a VNU company, is the world's leading marketing information company. Offering services in more than 100 countries, the company provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. Note to Editors: Look for this press release and other ACNielsen news on the Internet at http://acnielsen.com/news. More information about Category Business Planner can be found at www.acnielsen.com/cbp. |
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