ACH Direct VP Named to NACHA's Marketing Management Group.CATHEDRAL CITY, Calif. -- Jeff Thorness, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ACH Direct, a leading provider of cash management services, announced the appointment of Deborah Matthews, AAP AAP - Association of American Publishers to NACHA's Marketing Management Group. "We are so pleased that Deborah has been chosen to serve on this important committee. ACH Direct is committed to a leadership role in the industry through volunteer participation and involvement," said Thorness. "Her expertise in marketing and deep understanding of the payments industry will be invaluable assets to NACHA's Marketing Management Group." In 1998, the NACHA NACHA National Automated Clearing House Association NACHA National Agency Clearing House Association Board of Directors approved the formation of an industry representative group with the authority to develop a long-term strategy and tactical annual marketing plans to promote electronic payments and build market awareness. The Marketing Management Group's mission is to increase market acceptance and understanding of Automated Clearing House See ACH. (ACH) applications. The strategies for accomplishing these goals include national advertising, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , education, research and general communication. The Group is comprised of prominent industry professionals representing financial institutions, the Regional Payments Associations, the corporate community and the two ACH Operators, the Federal Reserve Bank and the Electronic Payments Network. "It is an honor to be selected to serve on this dynamic committee," said Matthews. "Clearly articulated consumer education programs and effective marketing campaigns are essential to ensure robust growth in electronic payments. I am excited to have an opportunity to contribute to shaping the future direction of the ACH Network." As Vice President of Marketing at ACH Direct, Matthews participates in numerous industry activities, including NACHA's Electronic Check Council. She currently serves as the Marketing and Education Coordinator of the Steering Committee of the Internet Council, and has been a member of the American Payroll Association's ACH Advisory Committee for the past five years. Matthews earned the Accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. ACH Professional designation in 2001, and holds a B.S. degree in Communications from Northwestern University. Prior to joining ACH Direct, Matthews was the Director of Marketing and Member Services at SWACHA-The Electronic Payments Resource, where she served as Vice Chair of the Marketing Committee of the Payments Executives Leadership Forum. About ACH Direct ACH Direct is one of the largest privately held electronic funds transfer See EFT. (application, communications) electronic funds transfer - (EFT, EFTS, - system) Transfer of money initiated through electronic terminal, automated teller machine, computer, telephone, or magnetic tape. processors in the United States, with over $3 billion in transactions processed in 2004. ACH Direct's customers benefit from a comprehensive suite of payments products and services, including ACH origination, check verification, identity verification, credit card and debit card debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. processing. Dedicated to providing superior customer service and industry-leading technology, ACH Direct provides tools to help organizations of all sizes reduce transaction costs Transaction Costs Costs incurred when buying or selling securities. These include brokers' commissions and spreads (the difference between the price the dealer paid for a security and the price they can sell it). , mitigate risk and increase efficiencies. Additional information about ACH Direct can be found at www.achdirect.com |
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