ACD Announces Lowest Cost Single Chip 24-Port Fast Ethernet Switch Controller.SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 28, 1998--Advanced Communication Devices Corp. today announced the immediate availability of the ACD (Automatic Call Distributor) A computerized phone system that responds to the caller with a voice menu and connects the call to the appropriate agent. It can also distribute calls equally to agents. 82124, a new single chip, 24-port Fast Ethernet switch controller. This next generation switch controller significantly reduces the total cost of goods sold Cost of goods sold The total cost of buying raw materials, and paying for all the factors that go into producing finished goods. cost of goods sold (COGS) for a 24-port Fast Ethernet switch to under $216. The ACD82124 has driven down the cost of goods/port of 10/100 Mbps Fast Ethernet switches to less than $9/port. Not only has this new chip provided lower costs, but it also provides designers with a flexible design architecture for multiple configurations. "ACD challenges the shared 10/100 Mbps hub/repeater marketplace with the ACD82124 by allowing customers to benefit from the guaranteed bandwidth advantage of switched 10/100 Mbps Fast Ethernet," states Brian Gillings, ACD worldwide VP of sales and marketing. "With switched networks rapidly approaching the costs of hub/repeaters, customers can now afford to install the high performance of switched networks in order to ensure network reliability and quality of service." An ACD82124 24-port switched LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used. box could sell as low as $435 street price. -0-
% Price/Port Total Price
COGS $ 9 $ 216
Mfg Margin 50% $ 18 $ 324
Disti Markup 12% $ 20 $ 363
Street 20% $ 24 $ 435
-0- In addition to the low price, the ACD82124 provides flexibility to designers by allowing multiple designs and single PCB's to be used for multiple configurations. A 24-port solution can be deployed using the ACD82124 providing users with a simple switched network upgrade on repeater hubs. A typical SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. (small office/home office See SOHO. ) installation of 40 clients would consist of two ACD82124 switched hub solutions (20X10/100 Mbps + 2 X 200Mbps), connected to each other via a high speed full duplex port, with the other available full duplex port connected to the Internet router (reducing single point of failure of the LAN). Features: The ACD82124 includes 24 independent 10/100 Mbps FAST Ethernet MACs. Each MAC interfaces with an external PMD/PHY device through a standards based MII interface. With auto-sensing, each port can operate at either 10 Mbps or 100 Mbps. The core MAC and switch logic is implemented with patent pending BASIQ (Bandwidth Assured Switching with Intelligent Queuing) technology that can simultaneously process 24 asynchronous Refers to events that are not synchronized, or coordinated, in time. The following are considered asynchronous operations. The interval between transmitting A and B is not the same as between B and C. The ability to initiate a transmission at either end. 10/100 Mbps port traffic. The Queue Manager inside the ACD82124 provides the capability of routing traffic with the same order of sequence, without any packet loss. In addition, the device operates in both half and full duplex operation. With its true "non-blocking" architecture, the device operates at a total aggregated throughput of 2.4 Gbps. The ACD82124 has a built-in memory storage of 2K MAC address resolution and automatic source address learning. Along with back-pressure flow control, the ACD82124 provides the function of eliminating package loss in half duplex systems. A complete 24 port 10/100 switch can be built with the use of the ACD82124, 10/100 Mbps PHYs and ASRAM ASRAM Asynchronous Static Random Access Memory ASRAM Alluri Sitarama Raju Academy of Medical Sciences (Medical College, India) ASRAM Asynchronous Static Ram . The MAC address lookup table can be expanded from the built-in 2K to 8K by using an external ACD80800 ARL (Address Resolution Logic) controller chip. The ACD82124 has an interface to support ACD's future MIB (1) (Management Information Base) The hierarchical database used by the simple network management protocol (SNMP) to describe the particular device being monitored. MIB objects are identified using ASN.1 syntax. See SNMP, RMON, OID and ASN.1. controller chip, the ACD80900. Additional Management Features: The ACD82124 provides a port based V-LAN and includes a UART (Universal Asynchronous Receiver Transmitter) The electronic circuit that makes up the serial port. Also known as "universal serial asynchronous receiver transmitter" (USART), it converts parallel bytes from the CPU into serial bits for transmission, and vice type interface for CPU CPU in full central processing unit Principal component of a digital computer, composed of a control unit, an instruction-decoding unit, and an arithmetic-logic unit. management. In addition, the ACD82124 can be fully managed using an upcoming future chip called the ACD80900, providing RMON and SNMP management support. Availability and Price The ACD82124 is sampling now with full production in November, 1998. The chip is priced at $72.00 USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. in a 576-pin PBGA (Plastic Ball Grid Array “BGA” redirects here. For other uses, see BGA (disambiguation). A ball grid array (BGA) is a type of surface-mount packaging used for integrated circuits. ). The ACD80800, 8K ARL MAC address controller chip is available now and is priced at $16.00 USD, packaged in a 128-pin PQFP. All pricing based on 10,000 unit quantities. About ACD Corp. Advanced Communications Devices (ACD) designs, markets and supports a comprehensive range of the highest integrated circuits for local area network (LAN) systems. Based on patented technology, ACD is the only manufacturer shipping a single chip 24-port LAN switch for 10 Mbps Ethernet, containing PHY, switch and MAC. And with this announcement of the ACD82124, the industry's highest integrated 10/100 Mbps Fast Ethernet controller, ACD is driving the cost of switched Ethernet to repeater prices. |
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