ACCRUE CUSTOMERS ACCESS SOLUTIONS TO REPORT AND ANALYZE DATA.Accrue Software(R), Inc. (Nasdaq:ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ), Fremont, Calif., a provider of enterprise analytical solutions for e-businesses, has announced a relationship to integrate IBM's DB2 Universal Database running on Sun Solaris with Accrue G2. Businesses can now seamlessly reap the benefits of IBM's scalable, reliable and easy-to-maintain database technology and Accrue's next generation e-business analysis platform for more immediate and targeted business decision-making. Utilizing IBM's DB2 technology, Accrue customers can now acquire a complete solution directly from one vendor rather than having to enter into separate negotiations with multiple companies. The relationship with IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) will also allow current DB2 customers to access Accrue's solutions to report and analyze business data. "In order to understand, anticipate and act on customer data, e-businesses need both a scalable database and advanced analytics," said Kevin Maloney, vice president of Data Management Sales for the Americas at IBM. "The IBM/Accrue partnership will give e-businesses a one-stop-shop for both their database and analytics needs. We are very excited to partner with Accrue to meet this rapidly growing market need." "As a leading database technology provider in the multi-channel commerce segment, IBM is the natural choice as Accrue's preferred database Business Partner," said Jonathan D. Becher, senior vice president of Corporate Development for Accrue Software. "Through the relationship with IBM, Accrue is delivering on its commitment to develop an analytical solution that easily integrates with existing technologies and will grow with our customers' changing needs." Leveraging the relationship with IBM, Accrue will implement marketing initiatives including Web seminars, executive briefings, and targeted marketing programs including the following: -- Education and training for Accrue services and support personnel, as well as for sales representatives on IBM DB2 -- Scalability testing Scalability Testing, part of the battery of non-functional tests, is the testing of a software application for measuring its capability to scale up or scale out [1] for data volume, numbers of concurrent users, and number of CPUs -- Services to help existing customers when migrating from Informix Redbrick red·brick adj. Of, relating to, or being the British universities other than Oxford and Cambridge. [So-called because many of the buildings of such universities were built of red bricks. to IBM DB2 Accrue G2 is a comprehensive e-business analytic platform designed to provide companies in the publishing/media/entertainment, multi-channel commerce, and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. segments with deep insight into the relationships between Web site activity and business actions. The DB2-enabled version of Accrue G2 will be available late summer 2001. About IBM's DB2 Universal Database As the foundation for e-business, DB2 Universal Database is the industry's first multimedia, Web-ready relational database management system relational database management system - relational database , strong enough to meet the demands of large corporations and flexible enough to serve medium-sized and small e-businesses. DB2 Universal Database combines integrated power for business intelligence, content management, enterprise information portals and e-business with industry-leading performance and reliability to drive the most demanding industry solutions. DB2 Universal Database together with Internet technology makes information easily accessible, available and secure. There are more than 60 million DB2 users from over 300,000 companies worldwide relying on IBM data management solutions. For more information, visit www.software.ibm.com/data. About Accrue Software, Inc. Accrue Software (Nasdaq:ACRU) is a leading provider of enterprise-level e-business analysis solutions that help companies understand, predict, and respond to online customer behavior. Accrue's solutions enable highly targeted campaigns to improve the profitability of customer interactions across multiple touch points. Accrue has more than 600 customers, including industry leaders such as FedEx, Gateway, Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance , Eastman Kodak Company, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Macy's, and Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU. . Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with regional sales offices throughout the U.S. International headquarters are in Cologne, Germany and Singapore. Accrue has strategic partnerships with leading e-business vendors, including Art Technology Group, BEA BEA - Basic programming Environment for interactive-graphical Applications, from Siemens-Nixdorf. , BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. and Vignette. Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at http://www.accrue.com. |
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